This training day includes a number of modules that will teach you strong skills and tips/tricks with Google Analytics configuration and implementation.
Configuration and Administration Training
How accounts and profiles are organized, and how to manage user access. Things you’ll learn:
- Relationship between usernames, accounts, web property IDs and profiles
- How to add a user; difference between administrator and read-only users
- Navigate account and profile settings
- Profile settings
How Google Analytics Tracking Code Works
The low-down details about how Google Analytics measures your site. How the JavaScript tracking code works with GIF requests and cookies, as well as alternate tracking options such as the asynchronous code, mobile, and Flash. Things you’ll learn:
- How Google Analytics works
- Standard and asynchronous tracking code
- Alternative tracking code (mobile, Flash, etc.)
- Site Speed reports and code
- Google Webmaster Tools integration
Cleaning Up Your Data
Learn how you can use filters to manipulate the data in Google Analytics, including an introduction to regular expressions for matching and replacing patterns in text. Best practices for filters and profile settings including removing internal traffic, cleaning up URLs, and setting up site search. Things you’ll learn:
- Introduction to Regular Expressions
- Removing internal traffic
- Cleaning up URLs and other data
Measuring Conversion
How to set up goals and funnels in Google Analytics, including examples and hard-to-track goals. Implementing ecommerce tracking code for ecommerce sites. Things you’ll learn:
- Setting up goals
- Ecommerce tracking code
Measuring Traffic
How campaign tagging works and dealing with redirects and other situations. How to integrate AdWords accounts with Google Analytics. Things you’ll learn:
- Linking and AdWords account with Google Analytics
- Using manual campaign tagging
- Understanding options for changing how manual tagging functions
- Add additional search engines to Google Analytcs
- Troubleshoot problems with tracking traffic sources
Measuring Content
Using Event Tracking to track downloads, outbound links, interactive AJAX elements, and other non-pageview events, including how to use tracking within Flash. Integrating AdSense tracking with Google Analytics. Tracking interactions with social plugins on your page (Facebook like, shares, tweets, etc.). Things you’ll learn:
- Setting up Site Search reporting
- Measuring downloads, outbound links, videos, etc.
- Event Tracking and virtual pageviews
- Flash
- Social tracking
Measuring Visitors
Using custom variables to track information about visitors. Things you’ll learn:
- Changing the expiration date of Google Analytics cookes
- Understanding the use of custom variables
- Implementing custom variable code
- Differences between custom variables and the user defined field
Managing Cookies and Tracking
How cookies work in Google Analytics, tracking traffic on multiple domains or subdomains, avoiding conflicts with Google Content Experiments. Things you’ll learn:
- Understanding how Google Analytics uses cookies to store information
- Understanding the issues with tracking domains and subdomains
- Implementing tracking for subdomains and cross domains
Conversion Optimization
Learn how to take conversion optimization to the next level with advanced uses of Google Content Experiments. Things you’ll learn:
- Understanding and implementing A/B tests and multivariate tests
- Implementing multi-page, sitewide tests
- Testing dynamic pages
Extracting Data
Tools within Google Analytics such as exporting and emailing reports in various formats, as well as an introduction to the data export API. Things you’ll learn:
- Using tools to export, email and schedule reports
- Creating custom reports
- Understanding the scope of the Google Analytics API
Understanding Each Other: IT and Marketing
Learn what business users need out of analytics and how to talk with them about the many technical options for achieving their needs.
