Our trainers are part of Google’s Seminars for Success program and are Google Certified Trainers.
Jonathan Weber
Jonathan Weber regularly conducts Google Analytics training seminars for individuals who are interested in learning more about GA.
He also works extensively to train companies at their sites, and has acted as the trainer for Google Analytics seminars that other organizations are giving for their members. Jonathan actively applies his knowledge every day through installing, configuring and interpreting Google Analytics, Google Content Experiments and other online measurement tools. This in the trenches day-to-day interaction with the various technologies keeps his working knowledge fresh; he brings his awareness of technological changes to the table at each seminar he leads.
Before he worked in web analytics, Jonathan was an information architect and business analyst in the area of knowledge management. He has a master’s degree from the University of Pittsburgh’s School of Information Sciences and an undergraduate degree in physics and mathematics.
Robbin Steif
Robbin Steif, owner and founder of LunaMetrics, has a long history of working with and training in Google Analytics. In addition to the many in-person courses she has run, she does a great deal of webinar training for individual clients who need to manage their Google Analytics by themselves. She has been a member of the board of directors for the Web Analytics Association and is a frequent speaker and trainer on the topics of Google Analytics as well as conversion science. Robbin’s claim to fame is always ensuring that trainees gets all their questions answered by the end of their training, or soon thereafter.
Before founding LunaMetrics, Robbin started her career at IBM, where she worked in direct response marketing. In previous lives, she has owned both a company with an e-commerce site and one with a lead-generation site. She has also worked in website usability and artificial intelligence. Steif is a graduate of Harvard College and the Harvard Business School.
Dorcas Alexander
Dorcas Alexander has conducted multi-day seminars in Google Analytics in major cities across the East Coast. She also works with customers every day over the phone and by webinar, helping them find insights in their analytics data. Dorcas’ experience in web analytics ranges from technical implementation and troubleshooting to reporting and analysis for all types of sites including e-commerce, education, business-to-business, game sites, and more.
Before coming to LunaMetrics, Dorcas was a software trainer at a major international law firm. She has also worked in advertising and computer science research. She has a master’s degree from the Language Technologies Institute at Carnegie Mellon’s School of Computer Science and an undergraduate degree in journalism.
Jim Gianoglio
Jim Gianoglio has been helping people understand how to use Google Analytics for several years. He teaches at training seminars and works one-on-one with business users and digital marketers to get the most out of their data. He spends a lot of time in the trenches, working directly with clients to implement and configure their GA, set up custom reports and provide advanced analysis.
Before moving into web analytics, Jim led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. He has a bachelor’s degree in Commercial Art from Ashland University, where he focused on photojournalism.
