Our trainers are part of Google’s Seminars for Success program and are Google Certified Trainers.
Jonathan Weber regularly conducts Google Analytics training seminars for individuals who are interested in learning more about GA. He also works extensively to train companies at their sites, and has acted as the trainer for Google Analytics seminars that other organizations are giving for their members. Jonathan actively applies his knowledge every day through installing, configuring and interpreting Google Analytics, Google Content Experiments and other online measurement tools. This in the trenches day-to-day interaction with the various technologies keeps his working knowledge fresh; he brings his awareness of technological changes to the table at each seminar he leads. Before he worked in web analytics, Jonathan was an information architect and business analyst in the area of knowledge management. He has a master’s degree from the University of Pittsburgh’s School of Information Sciences and an undergraduate degree in physics and mathematics.
Jim Gianoglio has been helping people understand how to use Google Analytics for several years. He teaches at training seminars and works one-on-one with business users and digital marketers to get the most out of their data. He spends a lot of time in the trenches, working directly with clients to implement and configure their GA, set up custom reports and provide advanced analysis. Before moving into web analytics, Jim led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. He has a bachelor’s degree in Commercial Art from Ashland University, where he focused on photojournalism.
Alyssa DiLoreto is the Manager of Paid Search at LunaMetrics. Her background includes years of Paid Search management for Fortune 500 companies in the retail, entertainment and health insurance industries. Alyssa joined LunaMetrics in May 2013 and started training shortly thereafter, which is one of her favorite parts of the job. Her goal is for attendees to be confident in AdWords and know how to improve performance and grow their account. She strives to make trainings as interactive as possible – so don’t be surprised if she brings candy to increase participation. Outside of work, she likes to cook and volunteer with organizations such as Big Brothers Big Sisters and Get Involved! As a Pitt alum, Alyssa also visits campus as a guest lecturer for professional writing courses.
Sarah Peduzzi has been leading Google AdWords trainings for LunaMetrics since 2012. She regularly works on managing client accounts, including AdWords, Bing and Facebook. She actively applies the daily learnings and tests conducted in daily management to classroom trainings. These two sides of her job allow her to provide trainees with actionable to-do items in their own accounts as well as provide clear explanations to clients about the reasoning behind many of her decisions in their accounts. Her background includes content creation, landing page design and development and a working knowledge of Google Analytics. Sarah has a degree from the University of Pittsburgh in English Writing, lending her an invaluable creative edge in this tech industry. When she’s not managing accounts or instructing classes, Sarah is catching up on her favorite TV shows or reading a novel.
Stephen Kapusta has over six years of real-world digital marketing insight across a variety of business verticals including eCommerce, B2B, industrial, software, education and more. His focus on practical account structure and management is influenced by a strong belief in providing quality user experience as a means to complete business objectives. If Stephen is your trainer, expect to learn a great deal about conventional (and sometimes not-so-conventional) implementation of Google Search and Google Display ads and how you might utilize each channel to meeting your marketing goals. When Stephen is not actively training, he is the Senior Paid Search Analyst at LunaMetrics working one-on-one with clients to build a strong digital foothold in PPC. His Bachelor of Communications, earned while attending the University of Pittsburgh, has provided a well-rounded foundation for success by providing the key tools necessary in the realm of pay-per-click advertising.