Description

Automatically tracks interactions with embedded YouTube videos on your site.

This recipe will fire events to Google Analytics when users Play, Pause, Watch to End, and view 10, 25, 50, 75, 90, and 100% of the video.

Read the full blog post for more information about customizing this recipe.

Instructions

1. Download Container File

Download the container JSON file.

(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)

2. Import JSON File into GTM

Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.

3. Update With Your Own Tracking ID

Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number).

4. Preview & Publish

Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

Optional - Customize How Frequently Events Fire

Currently, the following items are tracked to Google Analytics: Play, Pause, Watch to End, and view 10, 25, 50, 75, 90, and 100% of the video.

Read the full blog post for more information about customizing this recipe.

  • Google Tag Manager Services

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