Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
astoryaboutRegularPeopleandRegularExpressions...WhenI0rststartingworkingwithGoogleAnalyticsIwasananalyst.Amarketingperson.Notatechie.BackthentheGoogleAnalyticsdocumentationkeptreferencingsomethingcalledRegularExpressions.Icouldseethatmygoalsand0lterswerenx19tdoingwhattheyneededtodobutnotbeingatechieIdidnx19tknowhowtoimplementRegExand0xthem.InfactIknewsolittleaboutthisspacethatwhenafriendreferredtoRegularExpressionsasx1cRegExx1dIwonderedwhathewastalkingabout.SlowlyItaughtthemtomyselfwiththehelpofWikipediaandafriendinAustralia.ThenIbegantoblogaboutthemusingnon-techielanguage.IgotaletterfromatrainerontheothersideofthepondwhotoldmethatwhenhetrainedpeopleinRegularExpressionsheturnedthemlooseontheLunaMetricsblog.EventuallyGoogleinvitedmycompanytobecomeaGoogleAnalyticsCerti0edPartner.OurcompanyhelpedrewritetheGoogleAnalyticsHelpCentersectiononRegularExpressions.AndtothisdayIgetrandomemailsfromrandompeopleaskingmetotroubleshoottheirRegEx.jUst2GoogleAnalyticsisoneofthemostwidelyusedtoolstomeasureandevaluatewebsites.TheGAteamhasworkedhardtomakeiteasierandmoreintuitivethaneverbefore.HoweveryoumaystillfeelthatyouarelimitedbytheGoogleAnalyticsout-of-theboxfunctionality.Ifsoitx19stimeforyoutolearnaboutRegularExpressionsandhowGAusesthem.