The SEO Roadmap
Get a customized winning SEO strategy with prioritized actions
Let LunaMetrics show you how to maximize the value of the traffic you get from search engines. Our SEO audit services are more than just a cookie-cutter report based largely on automated software, and they’re more than just a check-list of your problems. We provide a highly-individualized SEO strategy based on detailed analysis of your website’s strengths and weaknesses as they pertain to search engine optimization.
In addition to using powerful tools and comprehensive data analysis, a seasoned SEO project manager – with help from a team of specialists – performs dozens of hours of manual analysis. The result of our research is a prioritized outline of action steps that you can take to increase your website’s search engine visibility. The SEO Roadmap, our standard SEO Audit deliverable, is an extensive yet accessible multi-page report diagnosing your site’s potential issues with step-by-step instructions to remedy any problems.
Afterwards, we review the final deliverable over the phone with you and answer any questions you may have about our recommendations. Most clients enjoy a significant increase in traffic and conversions after implementing our recommendations.
Answer the big questions
Our SEO Audit will have the answers to your million dollar questions like:
- What is limiting our website’s search engine visibility in regards to both content and technical setup?
- Where do we stand in our SEO efforts as compared to online competitors in our niche/market?
- How effectively are we utilizing social media to augment our SEO and online marketing efforts?
- What’s the low hanging fruit and how do we pick it?
We prioritize our recommendations so you know where to focus your efforts and what to start on first. We also explain every recommendation extensively, especially the important stuff.
SEO Audit Details
So, what all is included in a LunaMetrics’ SEO Audit? The SEO Roadmap itself is the distillation of a meticulous auditing process, which covers many areas. Below are some of the important areas we typically cover in detail:
SEO Technical Audit – We crawl and collect data on every URL in your site and perform a complete examination of all technical limitations impacting SEO. This includes areas such as:
Crawl Optimization – XML Sitemaps, robots.txt, crawl errors such as 404s, and more.
Accessibility – Can the search engines understand everything?
Duplicate Content – Copied content, URL canonicalization issues, indexation and more.
Semantic Markup – Learn how you could be winning rich snippets or better harnessing structured markup like Schema.org.
Analytics – Good SEO requires good decisions which requires good data. We’ll review your Google Analytics implementation for any glaring problems.
Keyword Research – We’ll examine your strategy for targeting the right keywords to maximize conversions and qualified visits.
Content Strategy – We’ll craft a content strategy that focuses on search engine-friendly content, optimizing landing pages for conversions, and effective link bait.
Architecture – Utilizing our expertise in conversion rate optimization, keyword targeting, analytics, and UX, we’ll review your internal link structure, navigation, and information architecture. We’ll show you how to better nurture high-priority SEO pages by improving flow of link juice and eyeballs.
Link Profile Analysis – An analysis of your website’s current link profile and recommendations on how to win more links.
Social Media Audit – We’ll overview how your company is utilizing social media and how these practices can be improved upon.
Competitive Analysis – Imagine having a copy of your competitors marketing strategy, with all the weaknesses highlighted in yellow; that is the value that the competitive analysis of our audit can deliver.
Specialized Auditing Packages
While every SEO Audit we do is unique, there are a few situations that call for very specialized auditing procedures. We’re more than happy to address special custom audit needs in the sales consultation and the contract.
We also have deep SEO auditing skills in two special areas – traffic loss diagnostics and site upgrades.
SEO Traffic Restoration Roadmap
Discover why organic traffic has dropped & how to fix it.
When Google and other search engines crawl your site, they rely on different rules in order to interpret what they can see. Breaking those rules, inadvertently or purposefully, can cause search engines to penalize a domain, pushing it down in the rankings. As algorithms have grown more complex, so have their rules. You might not have noticed any changes before, but if you’ve made a change to your site and noticed a sudden drop in traffic from search engines, you might be breaking those rules.
Even if you are following the rules, if you have deviated from search engine marketing best practices, your results can suffer greatly. In SEO, one line of code can block all search engine traffic.
With deep knowledge of algorithm updates and penalties, extensive experience in site upgrades and migrations, and high proficiency in data and SEO detective work, we’re the team to show you what went wrong and how to fix it.
Our SEO Traffic Restoration Roadmap is a deep dive into your site that exposes your root problems and gives you detailed instructions on how to get your site’s SEO back on track.
Fool-Proof Content Migrations
Let us guide you through major changes.
Seemingly cosmetic changes to page locations, structure, and elements can have serious consequences when search engines try and re-crawl the old page. We’ll develop a deliverable outlining the best way to successfully migrate your site or content, along with a strategy and tactics to continue to grow your visits from search engines.
Prevent messy migrations by partnering with us from the beginning. We’ve helped several companies successfully migrate thousands of pages while preserving, and even increasing, their search engine traffic. Contact Us.