Picking which courses to take can be difficult, especially when trying to balance prior knowledge with a limited budget. We’ve created a few resources below to help you decide the best courses to attend. Additionally, we have a few general recommendations on picking the right course:

  • Start With The Basics We recommend that almost everyone starts with a 101 course, regardless of discipline or experience. Our courses build on each other, and often the beginner course is helpful to reinforce core concepts, clear up misunderstandings, and review best practices.
  • Read The Course Descriptions The best way to get a feel for our courses and what we cover in each course is to read the individual course pages.

LunaMetrics Training Tracks

If you need to learn everything there is to learn about Google Analytics, then it's pretty easy to add all Google Analytics classes. However, if you're on the fence and not sure which courses will be most applicable to your position - let us help make some recommendations!

Our classes can be taken any order, given a city's schedule, but these tracks can help guide your selection process. Expand and read through each description to see which one fits your needs!

Name of Training Track Recommended Course Order Total Cost
The “Digital Analytics Beginner” Google
Analytics 101
Google
Analytics 201
Google Data
Studio 101*
$1747
Maybe you’ve recently been hired or had Google Analytics added to your job title. Perhaps you’ve even used Google Analytics before, but just want to make sure you really get it. We recommend almost everyone starts with Google Analytics 101, where they learn basic definitions and how to use the interface. Google Analytics 201 digs deeper into strategy and how to answer questions with Google Analytics analysis. Optionally and where available, consider adding Google Data Studio 101 to learn how to more effectively communicate your data with visually appealing reports.
The “Administrator” Google
Analytics 301
Google Tag
Manager 101
Google
Optimize 101*
$2097
The “Digital Marketer” Google
Analytics 101
Google
Analytics 201
Google
AdWords 101
Google
AdWords 201
$1846
The “Traffic Driver” Google
AdWords 101
Google
AdWords 201
Google
Optimize 101*
$1697
The “Technophile” Google Data
Studio 101*
Google Tag
Manager 101
Google
Optimize 101*
$2397
*Google Optimize and Google Data Studio are only available in select cities.

Training Quiz

Need to decide where to start? We've put together a short quiz to try to and suggest the correct course for you to attend! Begin the quiz by choosing either Google Analytics or Google AdWords below.

1. Have you ever used Google Analytics?

Next

2. Have you used any other web analytics service?

Next

3. Do you log into your web analytics account at least once per week?

Next

4. Do you know the difference between an account, web property, and view (profile)?

Next

5. Do you know the difference between dimensions and metrics?

Next

6. Have you set up goals in Google Analytics?

Next

7. Have you ever used campaign tagging parameters to track marketing efforts?

Next

8. Are you able to define 'bounce rate' as it relates to analytics?

Finish

We've Tallied the Results and...

It's a judgement call, really. If you can spare the time & money, we recommend both; but if you have to choose just one day, we think 201 is a good fit.

Google Analytics 201 (Intermediate)

Become an advanced Google Analytics user. Read the Course Description

Google Analytics 301 (Advanced)

Learn the intricacies of implementing Google Analytics. Read the Course Description

We've Tallied the Results and...

That was easy, right? Based on your answers, it looks like you're a good fit for . . .

Google Analytics 201 (Intermediate)

Become an advanced Google Analytics user. Read the Course Description

But if you'd like to refresh your knowledge, you can start with . . .

Google Analytics 101 (Beginner)

Get a comprehensive introduction to Google Analytics. Read the Course Description

We've Tallied the Results and...

Not too bad, huh? Based on your answers, it looks like you're a good fit for . . .

Google Analytics 101 (Beginner)

Get a comprehensive introduction to Google Analytics. Read the Course Description

And if you want to advance your knowledge even further . . .

Google Analytics 201 (Intermediate)

Become an advanced Google Analytics user. Read the Course Description

1. Have you ever used Google AdWords?

Next

2. Have you done keyword research for an AdWords campaign?

Next

3. Do you know all of the keyword match types?

Next

4. Do you understand how campaign budgets work?

Next

5. Can you define the following PPC metrics: clicks, impressions, and Avg. CPC?

Next

6. Do you know how to pull a search term report?

Next

7. Do you understand the basic campaign settings?

Next

8. Do you know which factors determine ad position?

Finish

We've Tallied the Results and...

Not too bad, huh? Based on your answers, it looks like you're a good fit for . . .

Google AdWords 101 (Beginner)

Get a comprehensive introduction to Google AdWords. Read the Course Description

And if you want to advance your knowledge even further . . .

Google AdWords 201 (Intermediate)

Become an advanced Google AdWords user. Read the Course Description

We've Tallied the Results and...

That was easy, right? Based on your answers, it looks like you're a good fit for . . .

Google AdWords 201 (Intermediate)

Become an advanced Google AdWords user. Read the Course Description

But if you'd like to refresh your knowledge, you can start with . . .

Google AdWords 101 (Beginner)

Get a comprehensive introduction to Google AdWords. Read the Course Description

Contact Us.

LunaMetrics

24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

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1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

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