Meet Our Trainers
If you look at our staff page and our trainer page, you’ll notice some familiar faces. That’s because all of our trainers are full-time employees who work daily with these products. As a requirement, our trainers work with clients, delivering high quality service and using the very tools they’re teaching in our seminars.
Alex Moore is our Analytics Department Manager. He started building websites in the mid-90s, and has spent ten years in the agency world, focused on front and back-end development, SEO/SEM and web analytics. He also leads trainings in Google Analytics and Tag Manager around the country. Alex received his Masters degree in Dublin, where he explored the Irish coast with a furry dog and lots of pints.
Andrew Garberson is Manager of Search. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has masters degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.
Jon Meck is our Technical Marketing Manager, promoting our services and trainings to the world. He has a jack-of-all-trades background, working for companies large and small in Social Media, Website Design and Maintenance, and Analytics. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.
Jim Gianoglio is a Senior Digital Analyst. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.
Jonathan Weber is our Data Evangelist, focusing on bringing the strategic value of data analysis to our customers. He spreads the principles of analytics through our training seminars and is currently writing a book on Google Analytics & Tag Manager. Before he caught the analytics bug, he worked in information architecture. Away from the computer you can find him as a flower farmer and plant geek.
Michael Bartholow is a Senior Search Project Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.
Dan Wilkerson is an Analytics Engineer at LunaMetrics. He is passionate about web technology, measurement, and analysis.. Dan is the winner of the 1999 Forge Road Elementary School Science Fair for his groundbreaking report on how magnets work. (ICP, take note.) Dan has worked at LunaMetrics in social media, as our marketing manager, and now in our analytics department.
Samantha is a Digital Engineer at LunaMetrics. She has a passion for exploring data and loves the excitement of finding solutions and explanations behind metrics. Her background includes advertising, SEO, and analytics as well as involvement in the arts. When she isn't logged into Google Analytics, she can be found testing her conversion rate at new things from golf to bread-making to new programming languages.
Stephen Kapusta is a Search Project Manager and trainer specializing in search and display advertising. He is best at finding creative opportunities to reach the audience throughout the conversion funnel by matching content to intent and focusing on providing the right user experiences at the right time. His education experience in media and rhetoric helped mold this marketing approach.