About Our Trainers
If you look at our staff page and our trainer page, you’ll notice some familiar faces. That’s because all of our trainers are consultants who work daily with these products. As a requirement, our trainers work with clients, delivering high quality service and using the very tools they’re teaching in our seminars.
In addition, all of our trainers maintain individual certifications for their respective fields.
So if you’ve got a question about strategy or a real-world issue, you’ve come to the right place. They’re prepared to answer the tough questions because they’ve likely encountered similar scenarios with our clients!
Alex Moore is our Director of Analytics & Insight. He started building websites in the mid-90s, and has spent over ten years in agencies, focused on front and back-end development, SEO/SEM and web analytics. He also leads trainings in Google Analytics and Tag Manager around the country. Alex received his master's degree in Dublin, where he explored the Irish coast with a furry dog and lots of pints.
Andrew Garberson is the Search Department Manager. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.
Jon Meck is our Technical Marketing Manager, promoting our services and trainings to the world. He has a jack-of-all-trades background, working for companies large and small in social media, website design and maintenance, and analytics. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.
Jonathan Weber is our Data Evangelist, focusing on bringing the strategic value of data analysis to our customers. He spreads the principles of analytics through our training seminars and is currently writing a book on Google Analytics & Tag Manager. Before he caught the analytics bug, he worked in information architecture. Away from the computer you can find him as a flower farmer and plant geek.
Dorcas Alexander is the Analytics Department Supervisor. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.
Jim Gianoglio is a Senior Analytics Consultant. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.
Michael Bartholow is a Senior Search Project Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.
Samantha is a Senior Analytics Consultant at LunaMetrics. She has a passion for exploring data and loves the excitement of finding solutions and explanations behind metrics. Her background includes advertising, SEO, and analytics as well as involvement in the arts. When she isn't logged into Google Analytics, she can be found traveling, talking about food or playing games.
Stephen Kapusta is a Senior Search Project Manager specializing in search and display advertising. He is best at finding creative opportunities to reach the audience throughout the conversion funnel by matching content to intent and focusing on providing the right user experiences at the right time. His education experience in media and rhetoric helped mold this marketing approach.
Amanda Schroeder is an Analytics Engineer and comes from the marketing industry where she found a need for accurate, insightful data that could aid in making results-driven decisions. Amanda’s passion for building solid measurement strategies and connecting all the pieces of integrated digital and traditional marketing campaigns has led her to her current role at LunaMetrics.
Becky is an Analytics Engineer at LunaMetrics with a passion for data science. She started deriving equations and building calculators in high school and ended up with a Masters in math from Georgia Tech. Her experience in data analysis and reporting has given her a great appreciation for data driven decision making. Becky enjoys swimming, working on puzzles, and spending time with her husband Jonathan.
Though really a Palmyra, PA expat, Dan insists he's a "non-native" 'Burgher. Approaching social early, then marketing, exigencies of native targeting soon entangled him in numbers. Dan is happy to have ended up living in Pittsburgh and (accidentally) as a self-taught and avid programmer.
Dan is an Analytics Engineer at LunaMetrics with an Agency/Development background. He has over five years of experience working with Google Analytics. He loves leveraging data to help clients make better decisions. Dan loves new methods and lives by the motto, “break it and make it better.” Dan is a husband and father of four future data science-loving sons. When not putting kids to bed, he writes songs and plays guitar.
Heather Post is a Senior Analyst at LunaMetrics. Heather is a true paid search marketer, originally trained to focus her efforts on direct response and lead gen campaigns. She always asks the question “how do we get the most value out of every dollar spent?” When she’s not analyzing paid search metrics, Heather is happily at home in her new city of Pittsburgh with her husband, Brian.
Kristen Perko is an Analytics Engineer at LunaMetrics. Her background is in search marketing, with a focus on SEO, analytics and social media. Kristen has a passion for integrating goals and strategy with analysis, and loves helping clients find value in their data. In her free time, she enjoys hiking, cross-country skiing, painting and anything food-related.
Nick Eppinger is a Search Analyst focused on providing quality user experiences and content in the realms of organic and paid search. Nick has been fortunate enough to work with a variety of clients, including nonprofits, a passion that extends outside of the LunaMetrics walls. When not juggling AdWords campaigns, audits and recommendations, Nick is practicing actual juggling or training Brazilian Jiu-jitsu and Muay Thai.