Google AdWords Pay-Per-Click Seminars
Whether you’re looking to set up PPC campaigns and don’t know where to start, or looking for clarity when it comes to your existing campaigns, let us train you in Pay-Per-Click Advertising (Google AdWords) best practices.
Our tips, tricks and techniques will help optimize your efforts by giving you real-life examples from companies of all sizes, ultimately showing how to coordinate your message and achieve your PPC and Online Marketing goals.
“It was such a great seminar and well worth every dollar we spent. If you guys need a testimonial please let me know. Based upon the changes I made we have already doubled our adwords CTR.”Adam, 2nd Wind Exercise
Our Google AdWords seminars consist of two days of training based on level: a “101″ course for beginners, and a “201″ course for more intermediate material.
- AdWords 101: Beginner’s Course — For marketers who are new or relatively new to Google AdWords
- AdWords 201: Intermediate Level — For marketers with past experience using Google AdWords who are looking for additional optimization opportunities
Still not sure which training is best for you? See below for course descriptions.
Google AdWords 101
Intro to AdWords
This beginner session explains what Paid Search is, why it should be used, the difference between the Search Network and the Display Network, and other beginner questions.
AdWords Structure and Creating your Setup
Believe it or not, the basic setup will profoundly affect your costs and conversions. Learn what it takes to organize different ad groups based on keywords, AdGroups, and campaigns in order to keep the costs down and the conversions up.
How to Choose your Keywords
In this session, you will learn how to use software tools to bid on the right keywords for your business. You’ll also understand how to weigh that against price per click (maybe it’s a great keyword, but can you afford it? If not, what can you afford.)
How to Write a Great Ad
You only get a small amount of space in each ad, so use it well. Should you include a phone number? Your prices? Knowing what kind of copy to include in your ad will help increase the effectiveness of your ads. We’ll also talk about extremely easy ways to test ads.
Landing Page Strategy
AdWords is about more than keywords and ads — the page your customer lands on will largely determine whether you get the sale or lead. And, the better your landing page matches your ad/keyword, the higher your quality score will be, the lower your cost will go, and finally, the higher your ad will place on the place.
Understanding Match Type and Quality Score
Choosing the right match type will often improve your placement and decrease your cost, too. Learn about Broad, Phrase, Exact and Negative match types.
Basic AdWords Reporting
Reporting on the successes of your campaigns matters to you (and probably, to your boss) so that you can understand if your AdWords spend is cost effective. We’ll show you a few different AdWords reports that will help you fine-tune your Campaigns, AdGroups, ads and keywords.
Google AdWords 201
Search Network vs. Display Network
It’s essential to understand the differences between the Search Network and the Display Network, and when to use each to reach your goals.
Ad Extensions
The more real estate your brand can capture on the search engine result page the better. Learn how to include locations, phone numbers, or additional links within your PPC ads in order to draw in more customers.
Geo-Targeting
Many times advertisers only want to their Paid Search ads to show in certain geographical areas where they do business, or want to ensure ads do not show up where they don’t do business. Geo-targeting solves those problems by ensuring you reach where you need to.
Day-Parting
Are there times of the day your campaigns experience strong conversion rates, and times when you’d like to limit your Paid Search coverage due to low conversion rates? Learn how to turn ads off and on based on time of day, or lower maximum cost-per-click bids based on certain conditions.
Automated Rules
Thankfully, Google has provided us with multiple tools that allow us to set rules to make automatic changes to our campaigns, making account management easier and more efficient.
Advanced Reporting
Many reporting techniques are available to evaluate the performance of your campaigns, which all advertisers should use in order to make PPC optimizations.
