Link bait is content on your site to which other sites link because they want to, not because you ask them to. Traditionally, links are hard to get, requiring you to sacrifice your first born child (and at least link back, which nullifies their value in some search engines.) But with link bait, you “bait” your content and sit back and wait. Of course, you can be a little proactive …
Link Bait Examples
Great content always serves as link bait. Breaking news often falls in that category, but so does an amazing ebook. A “How-to Guide” is another example.
Manners may buy you links. If you remember to thank your partners and competitors (or cite them), they will probably do the same for you, when the time arises.
Link bait could be a great gadget. All kinds of companies create calculators for specific purposes that become link bait. There are far too many mortgage calculators and “how much do you need to retire?” calculators, but how about a calculator that figures out what kind of reusable insulation you need in your steam room, based on pipe size? (Now that’s one of a kind, and is great bait.)
Link bait could be a widget. Widgets create a link from the site that uses it back to the site that created it – and there’s the link bait again.
Pictures are link bait, too. How about pictures on your blog of the latest industry event? You might even get links from your competitors, who want to show off their faces….
So, how does link bait help you?
- It creates more links to your site, which help you in the search engines. Furthermore, these links come to you — you don’t have to get on your knees and beg for them.
- It creates more links to your site, which send potential customers your way. After all, the whole purpose of SEO – coming up high in the search engines – is about reaching more people.