If you’ve made it this far – you probably already know that we’re a Google Analytics Certified Partner, a Google Analytics 360 Reseller, and Search Marketing gurus. But before you choose a consultant, you’ll want to understand what makes them tick, and the most important question of all ….

…. how we are different from other consultants?

In addition to all that smart stuff and Google stuff, we stand for something special: customer service and integrity.

  • We’re genuinely passionate about our specialties, and it shows in our results
  • We promise that we’ll be there for you when you have problems
  • We’ll work with you on the weekend if you need us to
  • We turn down work if we think someone else can give you the same value for less money
  • We are brutally honest about how much our services can help you and what your expectations should be, even if it means we lose the sale.


Meet Our Team

  • Phil Hollyer

    Phil Hollyer is a co-founder and CEO of LunaMetrics’ parent company, HS2 Solutions. He's driven results at the intersection of internet technologies and interactive marketing since the field's inception. Phil aims to ‘make it easy’ for consumers to have valuable interactions with their brands across any technology, and that his clients have the necessary insight to make smart decisions.

  • Keith Schwartz

    Keith Schwartz is a co-founder and President of LunaMetrics’ parent company, HS2 Solutions. He has 30 years of technology solution development, program management, and business consulting and leadership experience. Keith's unique combination of application development expertise and business and data insights has helped him assist a variety of organizations achieve sustainable operational improvements.

  • Alex Moore

    Alex Moore is Vice President of our Analytics & Insight practice. He started building websites in the late-90s, and has spent over ten years in agencies, focused on front-end development, SEO/SEM, and of course web analytics. He also leads trainings in Google Analytics and Tag Manager around the country. Alex received his master's degree in Dublin, where he explored the Irish coast with a furry dog and lots of pints.

  • Amanda Ruzin

    Amanda Ruzin is our Vice President of Experience Design. Amanda has over 15 years experience helping clients understand problems, identify patterns, overcome obstacles, design solutions, test hypotheses, and create amazing digital products. Her favorite work moment is seeing someone using her designs, which makes relaxing at her family's cabin in Crosslake MN all the more enjoyable

  • Andrew Garberson

    Andrew Garberson is the Director of the Digital Marketing Strategy department. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.

  • Jon Meck

    Jon Meck is our Director of Marketing & Training, promoting our services and trainings to the world. He has a jack-of-all-trades background, working for companies large and small in social media, website design and maintenance, and analytics. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.

  • Chris Harford

    Chris Harford is a Sales Executive at LunaMetrics. Coming from the tech space, he has managed sales teams for a Xerox company, and developed social, video, and web content for a Microsoft partner. He enjoys volunteering as a Big Brother, and spending time with his wife, Julie, and dog, Bo. Away from the office, he’s either on a hockey rink, behind a drum kit, or trying to fit a batting cage in his living room.

  • Chris Westall

    Chris Westall is our Chief Strategy Officer. Chris is an accomplished online and mobile business leader with over 20 years of experience in integrated multi-channel B2C and B2B eCommerce. His strong balance of analytical talent, operational expertise, and results-driven management have allowed him to create long-term, scalable plans that help organizations achieve their overall goals.

  • Dave Mankowski

    Dave Mankowski is our Senior Vice President of Client Service. Dave has over 20 years of experience in developing and managing eBusiness, Precision Marketing, and Managed Services (outsourcing) solutions. He has industry experience in quick service restaurants, healthcare, consumer packaged goods, travel, retail, and communications. Dave has worked with the marketing and technology teams of many Fortune 500 and start-up companies.

  • Eric Buhman

    Eric Buhman is our Director of Sales. Having lived and worked in both New York City and the backwoods of Alaska, Eric's range of experience includes big consulting, start-ups, and trail building. Originally from Pittsburgh, Eric graduated from Carnegie Mellon University with a BS in Information Systems. Eric still holds out hope he (or his son) will make the next US World Cup squad.

  • Eugene Catrambone

    Eugene Catrambone is our Director of Data Science, Analytics & Insight. Eugene leverages a forward-thinking business acumen with his expertise in taking highly complex problems to provide key leaders with the data-driven analyses necessary to make economically rational decisions on billion-dollar investments. Alternatively, Eugene enjoys a Maine lobster with fresh steamers, spring fishing the Grey Reef and scouting the Valle Vidal.

  • Jonathan Weber

    Jonathan Weber is our Data Evangelist, focusing on bringing the strategic value of data analysis to our customers. He spreads the principles of analytics through our training seminars and even wrote a book on Google Analytics & Tag Manager. Before he caught the analytics bug, he worked in information architecture. Away from the computer, you can find him as a flower farmer and plant geek.

  • Leah Weyandt

    Leah Weyandt is our Vice President of Talent & Culture. Her goals are to enrich the lives of each team member by managing talent, learning, and total rewards and to make HS2's culture the best culture on the planet! Leah has deep industry experience in human resources management as well as communications and outreach strategic planning.

  • Seth Dobbs

    Seth Dobbs is our Vice President of Engineering. Seth is a technology leader who possesses industry experience in scoping, architecting, designing, and launching web, SaaS, mobile, and social media applications for Fortune 500 clients. He uses this experience to provide short-term and long-term technical strategies for his clients and to develop solutions for their most pressing needs.

  • Dan Settlemire

    Dan is a Manager at LunaMetrics with an Agency/Development background. He has over five years of experience working with Google Analytics. He loves leveraging data to help clients make better decisions. Dan loves new methods and lives by the motto, “break it and make it better.” Dan is a husband and father of four future data science-loving sons. When not putting kids to bed, he writes songs and plays guitar.

  • Dorcas Alexander

    Dorcas Alexander is a Manager for the Analytics & Insight department. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.

  • Jim Gianoglio

    Jim Gianoglio is a Manager for the Analytics & Insight department. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

  • Michael Bartholow

    Michael Bartholow is a Senior Account Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.

  • Samantha Barnes

    Samantha is a Manager for the Analytics & Insight department at LunaMetrics. She has a passion for exploring data and loves the excitement of finding solutions and explanations behind metrics. Her background includes advertising, SEO, and analytics as well as involvement in the arts. When she isn't logged into Google Analytics, she can be found traveling, talking about food or playing games.

  • Sean McQuaide

    Sean McQuaide is a Senior Account Manager at LunaMetrics. As the technical search marketing lead he is the go-to for website audits, search analysis, and site performance. Sean also leads LunaMetrics A/B testing service where he uses his experience identifying user intent to find and test conversion opportunities. Sean spends his free time racing sailboats in the Gulf, constructing massive sandcastles on the beach, touring breweries, and running 5 & 10ks.

  • Stephen Kapusta

    Stephen Kapusta is a Senior Account Manager specializing in search and display advertising. He is best at finding creative opportunities to reach the audience throughout the conversion funnel by matching content to intent and focusing on providing the right user experiences at the right time. His education experience in media and rhetoric helped mold this marketing approach.

  • Abigail Matchett

    Abigail Matchett is a Consultant at LunaMetrics. She comes from a diverse analytical background and has held positions in finance, strategy, & operations before landing in digital analytics. A perpetual student, Abby holds a BS from NYU and a MS in Data Analytics from CMU. Outside of the office, you may spot her restaurant hopping with her fellow foodie husband, or spending quality time with her furry pup Cooper.

  • Amanda Geisler

    Amanda Geisler is a Consultant at LunaMetrics. She comes from a background in web analytics working with retail brands with a focus on mobile. Amanda holds a degree in mathematics and is currently pursuing an MBA at Duquesne University. Before helping clients analyze data, Amanda starts her day working out at the YMCA, and is one of the gym’s top attendees. She also enjoys spending time with her chocolate lab, Oliver, named after the Pittsburgh Pirates’ Pierogi, Oliver Onion.

  • Amanda Schroeder

    Amanda Schroeder is a Senior Consultant and comes from the marketing industry where she found a need for accurate, insightful data that could aid in making results-driven decisions. Amanda’s passion for building solid measurement strategies and connecting all the pieces of integrated digital and traditional marketing campaigns has led her to her current role at LunaMetrics.

  • Becky West

    Becky is a Data Scientist at LunaMetrics. She started deriving equations and building calculators in high school and ended up with a Masters in math from Georgia Tech. Her experience in data analysis and reporting has given her a great appreciation for data-driven decision making. Becky enjoys swimming, working on puzzles, and spending time with her husband Jonathan.

  • Brittany Johndrow

    Brittany Johndrow is our Marketing and Development Specialist. Her duties range from copyediting and design to selecting the perfect venues for our analytics and search marketing trainings. Outside of the office, Brittany can be found running along Pittsburgh's scenic riverfront trails, attending any event that ends in "-fest," or binge watching the newest Netflix Original.

  • Donovan Ayon

    Donovan is a Consultant at LunaMetrics. He enjoys connecting consumer behavior to business strategy, which led him to LunaMetrics and Pitt's MBA program for Analytics and Marketing. Out of the office, Donovan is learning to play golf and he tries to lower his score each time he plays.

  • Emily Rosche

    Emily Rosche is a Consultant at LunaMetrics. She has loved all things science from a young age and has a degree in Astronomy and Astrophysics from Villanova University (Go Wildcats!). She loves being outside! When not at work, Emily can usually be found running, hiking, or climbing things.

  • Greg Hauser

    Greg Hauser is a Consultant at LunaMetrics. He is a fan of simple, yet powerful data visualizations and funky bass lines. Outside of the office, you may catch him walking his two cats, or checking out a new Vegan restaurant. Greg is now studying computer information systems after substitute teaching 6th - 12th graders in everything from history to calculus.

  • Dr. Hannah Vogel

    Hannah Vogel is a Data Scientist at LunaMetrics. Hannah holds a PhD in Mathematics, and is excited about using data to provide insights and make predictions. In addition to doing math, Hannah enjoys traveling, running, and cats.

  • Heather Post

    Heather Post is a Senior Analyst at LunaMetrics. Heather is a true paid search marketer, originally trained to focus her efforts on direct response and lead gen campaigns. She always asks the question “how do we get the most value out of every dollar spent?” When she’s not analyzing paid search metrics, Heather is happily at home in her new city of Pittsburgh with her husband and daughter.

  • Heather Strano

    Heather is our Operations Manager, providing support in all aspects of human resources, finance, technology, and office culture. She comes to us with an extensive background in office management, marketing, sales and education. When not in the office, you can find Heather spending time with her family, taking a hip hop class or trying out new restaurants in the city.

  • Jayna Grassel

    Jayna Grassel is a Senior Digital Consultant at LunaMetrics. She has led in-house digital marketing teams and crafted strategies for nonprofits, B2B and enterprise-level websites. She is passionate about using data to craft exciting and effective strategies for her clients. In her free time, she volunteers on local community boards, travels to exotic countries and practices her speed crocheting.

  • Jeremy Greenwald

    Jeremy Greenwald is a Senior Analyst at LunaMetrics. After spending three years in Baltimore, he is thrilled to be back in his hometown of Pittsburgh. As a digital marketer, Jeremy will leverage his paid search and programmatic media buying experience to help clients create the best digital journey possible. Outside of work Jeremy can be found spending time with his friends, his girlfriend Piper, or on a bicycle or basketball court.

  • John Fierst

    John Fierst, an Analyst with over 20 years of code experience, and 250+ websites under his belt comes to LunaMetrics with a strong technical background. He has seen a lot of code. On a quest for adventure in a big data world, his inquisitive mind leaves nothing uncovered. When he's not commuting or helping clients, you can find him snowboarding, video gaming, spending time with his family, or any combination in between!

  • Katie Paeplow

    Katie Paeplow is a Project Manager at LunaMetrics. She works closely with all departments to create efficiency and streamline project plans in order to provide the best deliverables for our clients. Katie has a degree in Organizational Leadership and Development and is passionate about process improvement and project planning. In her free time, you can find Katie going to comedy shows, playing tennis, or playing with her dog, Nigel.

  • Kathleen Harvey

    Kathleen is a Consultant at LunaMetrics. Before coming to LunaMetrics, Kathleen spent several years living between Florence, Paris, New York City, and Pittsburgh (her all time favorite). Ready for a new adventure, she traded in her romance languages for coding languages in order to become an apprentice. She is learning all there is to know about data analytics and is luckily surrounded by many smart people willing to teach her!

  • Kristen Perko

    Kristen Perko is a Senior Consultant at LunaMetrics. Her background is in search marketing, with a focus on SEO, analytics, and social media. Kristen has a passion for integrating goals and strategy with analysis and loves helping clients find value in their data. In her free time, she enjoys hiking, cross-country skiing, painting and anything food-related.

  • Kristina Jan

    Kristina is a Consultant at LunaMetrics. She has over 5 years experience creating reports for site/app performance and digging deep into analytics to gain user insights. She understands the importance of a solid foundation and correct implementation of your analytics tool. When she's not online, you can find her curled up reading a book with her pup or checking out the latest restaurant to hit the Pittsburgh food scene.

  • Laura Hakel

    Laura Hakel is a Project Manager at LunaMetrics. She works cross-department to find efficiencies, saving time and effort for both us and our clients. Laura comes to us with a degree in Business Management and a background in the CPG industry, focused on digital and print marketing as well as heavy budget management. She enjoys hiking, camping, running, and fostering dogs in her spare time.

  • Logan Gordon

    Logan Gordon is a Consultant with seven years of experience in Web Analytics, where he has helped many companies become more data-driven organized. He drove to Pittsburgh from California and is making up for not playing in the snow as a kid. His interests include Bulgarian language (due to his wife), cooking, Bulgarian cooking, and science fiction. His only pet is Bob, a dead shark in a jar.

  • Maura Jacobs

    Maura Jacobs is our Senior Project Manager, working across all departments to create streamlined and standardized processes that will allow everyone to do their best work with (hopefully) less headaches. Maura is a certified Project Manager (PMP) with a background in the tech industry, focused on retailers and mobile development. She enjoys spending time outdoors around the beautiful city of Pittsburgh and trying out local restaurants with her husband.

  • Megan Pritts

    Megan Pritts is a Senior Analyst at LunaMetrics. She came to us with a degree in Fine Art and a background in graphic design, content marketing, and SEO. When she's not working, you can find her sketching, blogging, crafting, doing yoga or volunteering. Fun fact: before she graduated from high school, Megan had logged over 4,000 hours of community service with a variety of local organizations.

  • Melissa Lindner

    Melissa Lindner is a Staff Accountant at LunaMetrics. She provides support to the finance function of the Operations Team. Her background involves working for offshore companies to provide finance and HR services to large organizations. When she's not dealing with invoices and numbers, she enjoys baby cuddles with her daughter Alex.

  • Nick Eppinger

    Nick Eppinger is an Analyst focused on helping clients reach their audiences and provide quality user experiences in the realms of search and social. Nick has been fortunate enough to work with a variety of clients, including nonprofits, a passion he pursues through pro-bono work with local NGOs. When not juggling AdWords campaigns, audits and recommendations, Nick is practicing actual juggling, training Brazilian Jiu-jitsu, or exploring the globe.

  • Tyler Norris

    Tyler is a Consultant a LunaMetrics. He has a diverse digital marketing background, working in SEO, search advertising, social media and, most importantly, digital marketing analytics. Tyler will tell you his primary goal in life is to keep learning, which is why he feels right at home working in analytics. When he’s not learning about the world through data, he is learning through traveling and cooking.

  • Veranika Haurylovich

    Veranika is a Consultant in Analytics & Insight Department. Coming from a business background, Veranika understands the importance and effectiveness (!) of data-driven, customer-centric marketing. Born in Belarus and moved to the US a couple years ago, Veranika considers herself a cosmopolitan and simply enjoys life and world exploring. She is a minimalist, optimist, and a big fan of the never-give-up mentality.

  • Zach Tabler

    Zach Tabler is an Analyst at LunaMetrics. He is a true Pittsburgher, being a 2 time Pitt Alumnus with a chemical engineering degree and an MBA. This has provided him with a unique knack for analyzing data and constructing strategies. Before coming to LunaMetrics, he worked for a local startup accelerator to help regional innovators transition from research to real-world applications.

  • Joziah Council

    Joziah Council is our Digital Marketing Strategy Intern. He is currently pursuing a bachelor’s degree in Marketing at Chatham University as the President of his class. Despite having yet graduated, he has had the privilege of heading the development of marketing strategies for real-world clients within the human services and healthcare sectors. This experience and skill set has proven to be useful in conjunction with his newly acquired knowledge of various Google tools.

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