A Guide to Page Value – The Undervalued Metric

February 22, 2018

We know what Pageviews are. We’ve looked at Sessions. Many of us even watch for changes in our Bounce Rate within Google Analytics, but what about Page Value? Most of us don’t know it’s there in the reports or how we can use it. I am here to shine some light on this valuable metric […]

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Choosing Between Firebase and Google Analytics SDKs for App Tracking

February 20, 2018

“Should we be using Firebase or Google Analytics?” – we get this question a lot regarding tracking behavior in mobile apps. Even though the older Google Analytics mobile SDKs have officially been deprecated by Google and the analytics reports in Firebase have been rebranded to “Google Analytics for Firebase,” there is still a lot of […]

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Data Visualizations: Points, Lines, Bars, and Pies

February 15, 2018

Most companies are interested in Google Analytics and analytics in general, to give them data from which they can make meaningful business decisions. However, it is not always the case that the person analyzing the data is the one calling the shots. In this case, it is up to you as the analyst to provide […]

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The Upside Down: Negative Goals in Google Analytics

February 13, 2018

The word “goal” is all about aiming for good, positive objectives. I’m sure most of us can relate to those feelings during resolution time right now. In the world of website analytics, goals are more specifically about conversion counts, averages, and rates relating to how successful a site visit was. Those conversions represent your most […]

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Everything You Need To Know About Tag Sequencing

February 8, 2018

GTM Tag Sequencing

Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which your tags fire; tags with the same triggering event all fire at the same time […]

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Average Time Until Event with Calculated Metrics

February 6, 2018

Google Analytics can answer many questions, but every client’s needs are different. Many clients ask questions that can’t always be immediately found in their data. Recently I was asked, “How long has a user been on this page before completing a specific action?” We set up event tracking to know how many times that action […]

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Plan Ecommerce Promos with AdWords Ad Customizer Data

February 1, 2018

To anyone who managed an AdWords account for an Ecommerce business over the 2017 holiday season — Congrats! You did it, you survived. You made it through another crazy holiday season full of forecasting, budgeting, constantly changing promotions, and managing to desired KPIs. Hopefully, you used AdWords business data to make your life a little […]

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Guide to AdWords Conversion Tracking in 2018

January 30, 2018

When adding Google AdWords conversions to your website, recent changes to the AdWords interface has introduced some confusion for new and veteran AdWords users. If you’ve created an AdWords conversion lately, you have probably noticed new instructions for implementing the tracking pixel. There are two common reactions: shock and fear – where did my familiar […]

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Our Favorite Free SEO Tools for 2018

January 25, 2018

Free SEO Tools in 2018

Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that? Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we […]

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Host Your Own Digital Strategy Session in 2018

January 23, 2018

How are you doing on the execution of your 2018 digital roadmap? Are you already seeing changes that impact previously prioritized features and functionality? Well, you’re not alone. Many companies are in the same place as you; having to sacrifice some key marketing insights needs that will help you understand your customer, optimize marketing spend, […]

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