An Interview with Robbin Steif: The LunaMetrics Story

May 16, 2018

Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]

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Reusing Google Analytics Campaign Information with Google Tag Manager

May 9, 2018

GA Campaign UTMZ

There are many situations where it would be helpful to have the source, medium, and other campaign information for a user’s session. For example, we may want to capture the source / medium of a session when a user submits a Contact Us form to store inside of Salesforce. This used to be very easy […]

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Custom Features in Google Analytics for Your Website

May 3, 2018

Let’s Chat About Customization Google Analytics has many great features right out of the box, like telling you which pages are the most visited, how people got to your site, and how long they stayed there, but what else can we do? The word “custom” is all over Google Analytics, so let’s dive into a […]

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Call-To-Action Sequence Reporting in Google Analytics

May 1, 2018

It seems like a simple question: “What actions do users take on our site that influences whether they convert?” Unfortunately, anyone who has ever tried to get to the bottom of this in Google Analytics may have realized the difficulty in answering this question. Built-in reporting on pageviews and interactions begins to scratch the surface, […]

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Validating Google Analytics Hits with the Network Tab

April 27, 2018

In our Google Analytics and Google Tag Manager training seminars, I often get the question “how do we know our tracking code is working?” There are a variety of tools you can use to test your implementation – we actually wrote about many of them in another blog post – Google Analytics and Google Tag […]

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Programmatically Add Filters to Many Views in Google Analytics

April 24, 2018

Here at LunaMetrics, we love to develop and use hacks that make our lives easier. This is especially true when it comes to streamlining massive, enterprise configuration changes that would otherwise require a large amount of manual clicking around to complete. Ultimately, hacks save our clients money, our project hours, and a lot of unnecessary […]

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Enhancing Your Data Studio Report with Calculated Fields

April 20, 2018

Data Studio Calculated Fields

If inconsistent naming conventions, frustration with retroactive data, or custom organizational acronyms are keeping you up at night, calculated fields in Google Data Studio may be just the solution you’re looking for! Have you ever reconfigured a dimension in Google Analytics (perhaps a content group or an event category), only to find that your changes […]

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Best Analytics Practices for Marketing Landing Pages

April 18, 2018

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

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Reusing Ecommerce Variables in Google Tag Manager

April 12, 2018


In my previous post, Four Tips for Advertising Pixels in Google Tag Manager, one of the best practices that I outlined for advertising pixels is to re-use existing variables as much as possible. Not only does this make your life easier by saving you from having to update your Data Layer, it also makes your […]

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Four Ways to Learn Digital Marketing In-Person with LunaMetrics

April 10, 2018

When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]

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