Using Google Analytics and Google Tag Manager with Content Security Policy

July 20, 2017

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Content Security Policies are extremely helpful when configured properly, but may need to be updated to properly allow Google Analytics and Google Tag Manager to function as expected. If your website is already using Content Security Policy, this blog post will explain how to modify your policy to allow Google Analytics and Google Tag Manager. […]

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Sudden Spike in Google Analytics Spam Traffic? Let’s Find Out Why!

July 18, 2017

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Sometimes your Google Analytics data just looks wrong. In fact, sometimes looking at the data – it’s clear that the data you’re seeing could not have been caused by normal users visiting your site. These strange occurrences usually happen for a reason, but you may have to do a little digging to figure out why. […]

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Google Analytics – How To Choose Between Views and Properties

July 13, 2017

Does this sound familiar? Your company has a website, and you are tracking that in Google Analytics. You have one Google Analytics Account, and in that Account you have a single Property. Within that Property you have several Views (your main reporting View, and maybe a few others that filter the data in various ways). […]

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Track More Click Detail with Data Attributes and Google Tag Manager

July 7, 2017

Tracking when someone clicks on a link is pretty easy in Google Tag Manager. Tracking PDFs is relatively simple, if the link they click on ends in a PDF. It gets a little trickier when we want to know more details about a particular link. If it was a PDF, was it for a Quarterly […]

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Deepen Cart Insight with Max Cart Value in Google Analytics

June 29, 2017

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Enhanced Ecommerce includes many interesting, insightful metrics right out-of-the-box, but here at LunaMetrics we’re always thinking about how to measure actions and metrics outside of the standard GA schema. There are already some cart-specific metrics that exist within GA that give you an idea of how users are interacting with their carts, but none show […]

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User Permissions in Google Analytics

June 27, 2017

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Google Analytics provides the ability to assign specific permissions to users who access your company’s Google Analytics account. This flexibility allows the account owner and keeper of data to maintain a tight reign over how people can access your company’s data and what they can do with it. So, who should you be assigning what […]

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A Developer’s Guide To Implementing The Data Layer

June 22, 2017

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This is a post written for developers. If you’re not a developer or you do not have access to make changes to the source code of the site that you’d like to add initial dataLayer values to, forward this post to the appropriate persons. Seriously, this post is for developers only. Get out. Go. Hello […]

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Custom Columns in AdWords: Tips and Tricks

June 20, 2017

The Google AdWords interface gives us several metrics we can deploy to measure success. Most people who come to our AdWords trainings have already heard of the standard ones: clicks, impressions, clickthrough rate, blah, blah, blah. But one feature most people are surprised to learn about is the ability to create metrics using “custom columns.” […]

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Five Signs Your Google Analytics Data is Inaccurate – And How to Fix It

June 13, 2017

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We want you to feel confident in the data you have in Google Analytics, and that’s why we are here to help! If you find yourself looking at Google Analytics data and you’re unsure how accurate it is, this post will help you look for common errors that occur and will show you how to […]

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