Multi-Channel Funnels in Google Data Studio

July 17, 2018

Where Are the Multi-Channel Funnel Metrics in Data Studio? The Google Analytics Data Connector in Data Studio is probably the most-used out of any of the connectors available. It makes sense because it pulls in data directly from the platform without any extra steps and matches the sampling level that’s in Google Analytics (500,000 sessions […]

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Explore Customer Journey with Advanced Analysis in Google Analytics 360

July 13, 2018

If you’ve made it your personal (and professional) mission to map out your company’s Customer Journey from brand awareness to conversion, you’re not alone! In fact, this ever-evolving buzzword and analytical challenge has been one of the most talked about concepts in the office over the past few months – we simply can’t get enough! […]

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Will It Blend? Google Data Studio Rolls out Data Blending

July 11, 2018

We knew it was coming, we waited for it, and now it’s finally here! Data blending is in Google Analytics, and it. is. glorious. The nice part about being the upcomer on the data viz scene is that the playbook is already scripted out, the questions become “which features do we prioritize?” and “when?”. The […]

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Your First Google AdWords Account – Concept, Build, & Launch

July 5, 2018

So, you want to build out an AdWords account for your business, but you don’t know where to get started, and you just keep putting it off. I don’t blame you. With such an abundance of resources online, sometimes it’s tough to wade through a sea of blog posts, YouTube videos and forum discussion threads; […]

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HS2 Solutions & LunaMetrics Grow With Infield Digital Acquisition

June 29, 2018

In December of last year, when HS2 Solutions acquired LunaMetrics, I wrote that 2018 promises to be an exciting new chapter of the HS2 Solutions story. While we didn’t know it at the time, that messages rings even truer as we announce the completion of our second strategic acquisition. HS2 and LunaMetrics proudly welcomes Infield […]

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New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite

June 27, 2018

Google Marketing Platform

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform. The announcement is part of an intentional unification of Google’s analytics and media products in pursuit of an even stronger marketing ecosystem, which reflects Google’s intentions when it announced the GA […]

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Sample Test Plan for Google Analytics Enhanced Ecommerce

June 21, 2018

Sample Test Plan Enhanced Ecommerce

Whether you’re launching a new ecommerce site or migrating to Google Tag Manager, testing your Google Analytics Enhanced Ecommerce implementation is crucial to ensuring quality data. At this point, your developers should have already added the enhanced ecommerce data layer code to your site, you have your tags set up in Google Tag Manager, and […]

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Using Community Connectors in Google Data Studio

June 20, 2018

Since Data Studio’s debut mid-2016 – has it really been around for nearly 2 years?! – Google has been building it out, making it more robust and user-friendly. As nice as it is to easily pull and beautifully display data from Google products (like Google Analytics, Google AdWords, and more!) in Data Studio, from the […]

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The Missing Link: 8 Google Analytics Product Links

June 13, 2018

As Google Analytics has grown and matured over the last 13 years, it has gone from a trendy home in an up-and-coming neighborhood to a modern, complex city among a network of other Google products that have spread and expanded their features. Platforms involving AdWords, the DoubleClick ecosystem, databases and app options are all tools […]

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Google Analytics 360 and Salesforce Marketing Cloud Integration

June 12, 2018

At last, website analytics and email data that work together – seamlessly and where we need it. More benefits have begun rolling out from the partnership between Google Analytics 360 and Salesforce, originally announced in 2017. The latest feature to become available pulls campaign data and website performance metrics from Google Analytics and makes it […]

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