Programmatically Add Filters to Many Views in Google Analytics

April 24, 2018

Here at LunaMetrics, we love to develop and use hacks that make our lives easier. This is especially true when it comes to streamlining massive, enterprise configuration changes that would otherwise require a large amount of manual clicking around to complete. Ultimately, hacks save our clients money, our project hours, and a lot of unnecessary […]

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Enhancing Your Data Studio Report with Calculated Fields

April 20, 2018

Data Studio Calculated Fields

If inconsistent naming conventions, frustration with retroactive data, or custom organizational acronyms are keeping you up at night, calculated fields in Google Data Studio may be just the solution you’re looking for! Have you ever reconfigured a dimension in Google Analytics (perhaps a content group or an event category), only to find that your changes […]

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Best Analytics Practices for Marketing Landing Pages

April 18, 2018

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

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Reusing Ecommerce Variables in Google Tag Manager

April 12, 2018


In my previous post, Four Tips for Advertising Pixels in Google Tag Manager, one of the best practices that I outlined for advertising pixels is to re-use existing variables as much as possible. Not only does this make your life easier by saving you from having to update your Data Layer, it also makes your […]

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Four Ways to Learn Digital Marketing In-Person with LunaMetrics

April 10, 2018

When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]

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Dear App Developers: 3 Ways You Can Help Us Help You

April 5, 2018

The following is a love letter/plea, dedicated to the app developers who have created the many communities that our customers and readers use to share content and links. Dear Social/News App Developers: On behalf of analysts and website owners everywhere, first we want to thank you. Many of your news aggregators and Social platforms have […]

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Digital Marketers: Don’t Be A Reporting April Fool

April 1, 2018

Reporting April Fool

Every year around this time, people tend to make the same mistake. No, we’re not talking about falling for April Fool’s Day jokes (or publishing them in the first place… ha ha ha.) Rather, the mistake I’m referring to is about date comparisons and one of my most hated units of time… the month. In […]

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Tracking Single Page Applications with Google Analytics

March 30, 2018

single page applications google analytics

Google Analytics and Google Tag Manager (GTM), though designed with traditional round-trip-based websites and web applications in mind, can be configured to work properly with single page applications (or SPAs). Common technical issues encountered when tracking SPAs with these tools are: Only the first page is tracked Page paths do not include fragment data (e.g. […]

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Data Studio Template: Cohort Analysis for Blogs and Articles

March 27, 2018

Have you ever wanted to compare the performance of articles or blog posts, but found it difficult because the articles were published on different dates? We have the solution! Check out my colleague Jon Meck’s blog post on using cohorts for content, and then come back to this post for the payoff. In this post, […]

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What Are the Most Important Google Analytics Metrics?

March 20, 2018

Most people report on users, sessions, and pageviews as key performance indicators, which is a great place to start, but what other high-level metrics should we observe? Google Analytics gives us a lot of valuable metrics, and we can even create our own custom metrics and calculated metrics. These metrics will vary by site type […]

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