Come hear me speak at the e-Metrics Summit

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Are you going to the e-Metrics Summit? Not the one in Santa Barbara (it’s sold out already.) This year, there will be a second, bigger US summit in Washington DC, October 16-18. If you register now, you get the double early bird discount, I’m told. I’m speaking on Marketing for Techies (Marketing 101), but I’m sure that everyone at that time will be in the Tech-speak for Marketing-types seminar. My readership is international so I should point out that there is a London seminar in there somewhere, too.

Actually, I think the marketing vs. IT problem is the second biggest problem we have in web analytics. The biggest problem is that we analysts worry how to make our analytics talk to our CRM, or we worry about installing our getQueryParam code while our potential customers still say, “Now, tell me again, what are web analytics?”

Robbin
LunaMetrics

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

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