Big Brother and analytics, part II


After I wrote that post about Revealsite being Big Brother or maybe just being great software), Conversion Rater did a piece on it (thanks Pat), and then it was picked up by a blog in the Netherlands. My Dutch is a little rusty –shall I say nonexistant? — so I ran it through a translator and it said, or meant to say, I think, “Revealsite is not the only software that can do this.” So I started to look for another intrusive software package besides VisitorVille, which both blogs mentioned – and succeeded. However, you shouldn’t compare either VisitorVille or RevealSite to this newly discovered package – it’s on a whole different plane.

Today. April 1, I talked with Ariela Bertnsen from Denmark about her company, IntheClickOfTime and its intrusive softare. They are just in alpha and have a website holding page. IntheClickOfTime resolves all your IP User Strings into email addresses (so I can’t make fun of the investigative team on CSI Miami doing that anymore) and then automatically emails visitors as soon as they leave the site, asking them why they didn’t make a purchase or otherwise convert. The sample letter she showed me told visitors that they would only be allowed to visit the site one more time without converting, at which point their address would be “blacklisted” from the site. I asked Berntsen why they wrote that letter and created that capability. “Don’t come to my site if you aren’t going to spend your money,” she snapped. “Sites are not there for education or for price shopping – conversion is the name of the game.”


Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Dave Morgan @ SiteSpect

    It’s too bad InTheClickOfTime’s site isn’t up yet, because you’ve piqued my interest to learn more. But without further information, I have to say it sounds a bit misguided. No, make that absurd…

    Sidestepping the issue of how you reliably resolve IP addresses to email addresses (hint: you can’t), why on earth would you want to “ban” a returning visitor who didn’t convert/purchase the first time around?

    For sites/businesses whose customers make considered purchases (i.e. they require some research and possibly comparision shopping), repeat visitors are going to be far more likely to purchase/convert than first-timers.

    Can you imagine visiting a retail store, not buying anything, and later that day getting a letter saying “don’t bother coming back if you’re not going to be buying something”. Ludicrous.

    That said, there certainly are e-commerce solutions out there that let marketers follow up with visitors who abandoned shopping carts, etc. It’s called remarketing, and it isn’t new. Typically it’s a feature of CRM/e-commerce platforms like ATG and e-piphany, and it requires that users have registered a valid email address. But the objective is to re-engage customers who might have had a problem with your site by offering them an extra incentive to come back and complete the purchase…. not to threaten or punish users who didn’t purchase.

  • You think?

    Hope you had a great April Fool’s Day on Saturday.


  • Patrick Nijhof

    I am the owner of the Dutch blog. It was not my intention to compare both programms on functionalities, I have not tested both of them.

    My intention was to show a new trend. Real time interaction with your visitors with help of WAA. Both programms have this feature.


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