The Internet Famine, Part II


Well, this has been an interesting 36 hours in the life of a blogger! I wrote my last post, the one where I talked about how the Internet is a banquet but most people are still starving, out of frustration, but the Web Analytics Forum picked it up. My blogalytics recording this blog’s biggest day ever from their link.

My blog is not meant to be an opinion forum, but rather, an educational forum, but I do want to finish up on this topic, because one individual commented on the Forum that simple questions do not deserved to be answered!

This reminds me a little bit of a comment I recently saw on TechCrunch. The blog editor, Michael Arrington, introduced a new, easier to use product, and one of the commenters wrote, “Why doesn”t everyone just learn how to write code?”

Since this opinion set is at the fringes, let’s look at the comment left on yesterday’s post by one commenter, Jacques Warren. It was a very reasonable, moderate comment:

I think the new forum members should assume that all the others have done some readings, such as Sterne, Peterson, Eisenberg, and Inan. With these few books, they would grasp way more from the discussions. [I think Jacques was saying, “and new forum members should read those books too.”]

I can’t disagree with Jacques. But having said that – and having read the books – I still have Web Analytics 101 questions to ask (and no vendor to ask them of. Or vendors with “Live” support who take so long to answer that I have to find friends within their company to get anything done.)

Increasing the number of people with an analytics skill set only helps build the industry. And let me not forget the software vendors, who desperately need more people who can use their product so that they can sell more, stay in business, and continue to offer new upgraded features. It’s a win-win-win situation.

Let’s keep answering those Web Analytics 101 questions. And I promise I won’t write an analytics editorial tomorrow.

Robbin Steif

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

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