How to make sure no one clicks on your links


There’s a new keyword based RSS search engine, researchbuzz, and I wanted to submit my blog. So I went to their URL, and found the “Submit your site” link prominently placed in the left nav bar. I read all the instructions and then thought, “Now where do I submit?”

So I went back and read all the instructions again, and realized that there was an alternative site one had to use, and they hadn’t even hyperlinked to it:

Feel free to send information about your site to

OK, I thought, clicks are precious and they don’t get it, but let’s get listed and get moving. So I cut and pasted the URL into my Firefox browser (which insisted on adding the www) and got page not found. I tried taking out the w’s, but nothing. Maybe it doesn’t work on Firefox, I thought, so I pulled out IE, tried it again, and still, page not found.

So it’s obvious how to make sure no one clicks on your links: Don’t hyperlink, and be sure that when you include them in text format, they are wrong.

Of course, it is possible that they really don’t want to get submissions, they just want the verisimilitude of customer service. But I doubt it.

Robbin Steif

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Clint – I could learn so much about tact from you. If the roles were reversed, I would say, “You lamebrain, can’t you see they are just trying to keep every bot on the Internet out of their email account?”

    If I have any defense at all (and I really don’t), it is just the fact that I have spent two weeks user testing a site that has as little hyperlinking as possible, and every single user has complained to me.


  • Clint

    Oooh, speaking of tact, maybe you should unlink the e-mail address in my comment (if possible) – hadn’t even occured to me that it was an anti-spam tactic. DOH!

  • Tara

    Yes, the idea is that by obscuring the e-mail address I get less mail from spammers. And with all that extra free time I can actually review the sites that are submitted. Thanks for your interest! Tara

  • Tara, I think you should punish Clint for putting your email address up on the web and for pointing out my stupidity, albeit in the most tactful of ways. His excellent analytics visualization blog is Instant Cognition. Make sure you don’t include it in your new RSS search:-)


  • Clint

    Reposting Original Comment without e-mail address link
    based on the guidelines as-written on the page. I believe that is supposed to be an email address (the same way most posters on the WA Yahoo Board include their e-mail) so if you send your site via an email to the address above, you should have a more complete experience.

  • therearview

    It isn’t a website link but the mail id to which one can submit.

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