FeedBurner goes live with LiveHits

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I was so surprised to get on my FeedBurner stats this morning and see a new tab, Live Hits.

Here’s what FeedBurner wrote about it, by way of explanation:

Why does it matter?

Hits don’t always correspond to subscribers, but they’re still important. Especially when they come from a web browser.

Potential subscribers are likely to “hit” your feed in their web browser when they click a “subscribe” link on your web site or discover your feed in a search engine. While these people are not counted as Subscribers (but will be the moment they get hooked on your content and start viewing it with a feed reader), they have nonetheless seen your feed, and we count these exposures as Hits

To really understand what this was, of course, I had to write John Zeratsky at FeedBurner (John, I hope your boss reads this so she knows how incredibly responsive you are…) John explained that anytime anything (a person or a bot) hits your feed, it shows up in a rolling, live fashion (they only show the last 25.) You can use it to be sure your feed is working. You can guess that someone is probably considering subscribing to your feed if the user agent is
Internet Explorer or Firefox Live Bookmarks (or other browsers. Those are the two that I have and could try.) John pointed out that it’s fun, too — you can click on your blog to start the subscription, refresh your other window (the one with your FeedBurner live stats) and see your own hit.

Robbin Steif
LunaMetrics

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Matt Shobe

    Robbin,

    The “boss” here. John and our dev team have done fine work with this new feature, and I’m glad he could quickly provide additional clarification to you about Live Hits. We take customer inquiries seriously and hope to help out wherever we can.

    We’re very glad to count you among our publishers,

    Matt Shobe
    CDO

  • Matt Shobe

    Robbin,

    The “boss” here. John and our dev team have done fine work with this new feature, and I’m glad he could quickly provide additional clarification to you about Live Hits. We take customer inquiries seriously and hope to help out wherever we can.

    We’re very glad to count you among our publishers,

    Matt Shobe
    CDO

  • Phil

    The other nice thing that live hits shows you is the velocity of your feed at various points in the day. If you check it after a recent post, you should see your 25 hits happening in a compressed timeframe.

  • Hey Phil – this is a great idea – I now find myself looking at how dense (within time) my live hits are, yet one more way to spend time looking at my own analytics…

    Robbin

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