Microsoft and Omniture


Like most people, I read the news earlier in the week about Microsoft choosing WebTrends for their WA solution. So I was really surprised to get here to NYC – Advanced Omniture Training – and find three people from MSN in the class.

“I thought you guys are using WebTrends!” I blurted out in my usual undiplomatic fashion. Later, I went up to the MSN attendees to get a better fix on why they were there. In fact, they pointed out to me, Microsoft uses at least ten different WA solutions, at least one of which is home grown. Business units are allowed to choose the solution that they want, they said (hence MSN’s choice of Omniture – SiteCatalyst.)

Robbin Steif

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

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