Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Anonymous

    Great interview Robbin!
    I finally got around to listening to Avinash’s interview just before I listened to yours. Interesting contrasts and similarities. 🙂

    I took away a few things, but two really struck me:

    1. “Let me buy; Don’t sell”
    I’d love to read one or more (not so subtle hint. 😉 ) posts where you expand on this. How could “I” use that preference to “my” advantage and such. Going for the generic I/Me.

    2. “Attitude” for staff. Avinash made the same observation. *I’ve* been making that observation for over 5 years! 🙂
    I found that really fascinating. I’m more technical – you would think I’d be more interested in people who have good tech skills. Well not really. If they have the attitude to *want* to learn, then getting the skills is easy.
    Of course, having some skills helps you get in the door… So it can be a bit catch 22ish.
    But I’ll happily throw away critical criteria if they can demonstrate that attitude and desire to learn.
    One of my good friends came in that way. He was bottom of the 4 resumes we accepted for an interview. But his obvious can-do, positive, learning attitude easily got him the job.
    Sadly for us, he moved on to bigger and better things, and is now a linux kernel hacker working for IBM.

    You also mentioned the desire to drop your email list and move to a pure RSS style subscription – which led into the 1st observation above. But I got the impression there was more to it than that. Care to illuminate?

    Cheers, and again thanks for a great interview. Even if you did get cut off a few times. 🙂


  • Hi Steve. The truth is that I didn’t get cut off at all, it was a Skype technical difficulty that made the second half of the interview out of sync – Eric sounded like he was on a different sound track than me. He is a wonderful interviewer and I keep trying to write a post about some thoughts he shared with me. Maybe later today.

    The RSS question is an easy one because what I really meant was, I wish I could just blog and not have to think about a monthly email. I am moving over to WordPress this summer and then will just do what Jared Spool does, pick out one great post, start an email piece on that which continues on the blog itself. Email marketing is so much more demanding than blogging – you review it a hundred times for typos, once you send it it is gone, mistakes and all, you have to worry about spam checkers (like that whitelist lady who you have been writing to on the WA Forum) and on and on.

    I will definitely think about the buy/sell question for some more posts. A great thought.


  • Anonymous

    Glad to hear the “cut off” was technical in nature. It did sound a bit odd with the two of you chattering away seemingly oblivious to the other.

    Regarding RSS < => Email; It almost sounds like you’re targetting different audiences? One – the email, really wants to see perfection and such. vs The blog where a more rough and ready/can be fixed style is acceptable.
    Email being more Announce vs a Blog which is more conversational.
    One interesting use of the bloggy style of email I’ve come across is by Jill Whalen on SEO. She writes the emails in a very blog like fashion and quite clearly uses them as a hook to get people to come to the forums and discuss.

    That Whitelisting question was a tricky one. It wasn’t clear as to *exactly* what, or even where, the problem was. About all you can do is throw out a few teasers in the hope that that elicits more information to help narrow the problem down.

    It’s a common problem with helping, say, Business oriented people describe apparent technical problems. I didn’t mention it in the reply; but half the problem is that many email marketing newsletters look identical to regular SPAM. You touched on this topic in one of your earlier postings.

    While silly, this cartoon sums the business < => technical interface issue up pretty well:


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