More on Website Goals


I consistently am reminded that not all website owners — even ecommerce website owners — have purely financial goals.

Usually, I see non-monetary goals that are about ego or competitiveness. However, I got onto the B&H website yesterday – Saturday – (because they have great prices) and was surprised to see that the shopping cart was closed, but would open at 5:45 pm.

I whipped out my calendar and saw that in New York City, where they are based, nightfall was at 5:08 PM last night. Then I went to Shimon Sandler’s site. He did a piece that I read a couple of weeks ago. At issue were Orthodox Jews who own e-commerce sites and wanted to turn off the sites on the Jewish Sabbath. (This time, I actually noticed that he linked to the B&H site as an example.)

B&H is not a small 10-page website. They have 424,000 pages according to Google. They sent me a 420 page catalog in the mail after I dropped $35 for a jumpdrive and a USB cable there. Online weekend shopping will continue to get stronger as just about everyone has broadband at home, and this is a big (private) company willing to forego plenty of Friday night and Saturday purchases in the name of their beliefs.

Read my other post on this topic: The Web, is it just about making money?

Robbin Steif

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Daniel Waisberg

    Hi Robbin,

    nice finding! In fact, I am quite surprised. When I moved to Israel, I got more and more impressed by how orthodox people can find shortcuts when they want to do some forbidden thing. An example: you cannot leave your house carrying things on Shabat, so most of the religious moshavs (small agricultural settlements) just surround themselves with a wire and consider the surrounded area as their house.

    I would never guess that a website will be closed on Shabat. But I think Jewish are just like that sometimes, unpredictable! See my review on Amazon for Ghetto Diary, a book by Janusz Korczak, I am his fan for the same reason!

    Thanks for the interesting information, I will use it!

  • Joseph Carrabis

    O’ My Queen,
    As I wrote to you in my email, I’m happy that there are people out there with goals beyond “ecommerce”. Potential customers and clients are surprised when our principles get in the way of their doing business with us. Our growth has been slow and investorship wary because of it. Then again, that’s what finally brought an investor to the table, “Any company that is willing to put something like that (our principles page) on their website is a company I want to do business with.”
    Anyway, good thoughts and thanks for bringing to light companies that follow their principles in business.

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