Negative Exact Match Part II

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Much to my chagrin, I didn’t really discover Negative Exact Match. Example: -[keyword]

In fact, it is called embedded match. (From the Department of Non-Descriptive Names.) The example Google gives is in the entertainment industry — you sell movie merchandise but you don’t own a movie theater or sell DVDs, so you can’t sell the actual movie experience. So you wouldn’t want people to click through to your site (and spend your AdWords money) if they type in just the word Spiderman but you want all the variations, Spiderman tights and Spiderman costume etc.

Robbin Steif
LunaMetrics

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • it is called embedded match´╝č

  • Webmaster

    Right. (I wrote this post so long ago… and unfortunately, am logged in as “webmaster.” — Robbin

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