Web Analytics for Beginners, Part I


I wrote an article for the Pittsburgh Technology Council on WA for Beginners — it was just published. Even though I wrote it, I think they own the copyright, so I will just start it here and let you click through if you are interested:

Use those Boring Web Analytics to Improve your ROI

Web analytics are the statistical packages that measure your Web site traffic. You may think of them as boring or useless. However, data-smart companies are using their analytics to increase their Internet traffic and to turn more browsers into buyers (or into leads).

Where do I get Web analytics from?
Chances are, you already have them…. {Read the rest of the article on their site.}

Robbin Steif

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • kurt naulaerts

    You are completely right. And web analytics are not boring. (Just My opinion) One of the key factors to get out of that ‘newbie status’ is to start using web site traffic statistics!

    It’s up to you, but I always want to help you

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