Read my guest post (on Eric Peterson's blog)


I loved Eric Peterson’s recent excellent post about the gradual building of context, but disagreed with his conclusions. I worked with him on the phone to discuss the issues and then tried to write something here. However, it required too much background for any of this blog’s readers who might not already be following what he writes about.

So, I hope you will read my guest post on Eric’s blog. (We even named a metric in my honor…)

Robbin Steif

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

Contact Us.

Follow Us



We'll get back to you
in ONE business day.
Our Locations
THE FOUNDRY [map] LunaMetrics

24 S. 18th Street
Suite 100

Pittsburgh, PA 15203


4115 N. Ravenswood
Suite 101
Chicago, IL 60613


2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187