US Politics and conversion analyses


After I saw this Wall Street Journal article, I decided it was time to find out what web analytics packages all these US presidential candidates and non-candidate were using. (Apologies to non-US readers.) I just used the candidates that were in the center column of the WSJ article, so that I didn’t have to make decisions about who is really running and what order to put them in.

On the red side:

John McCain: No pagetagging WA
Tom Tancredo: No pagetagging WA
Rudy Guiliani: Google Analytics
Mitt Romney: SiteCatalyst

On the blue side:

Hillary Clinton: Google Analytics
Barack Obama: Google Analytics
John Edwards: Google Analytics
Dennis Kucinich: No pagetagging WA
Joe Biden: No pagetagging WA

Joe Biden gets really low marks for having a splash page. (If I hear one more customer say, “But they can click past it,” I am going to be sick.) Rudy gets low marks for requiring too many fields in the email sign up (and who ever heard of a horizontal email signup?) He also wins the “hardest to find his navigation” award. Obama wins the “busiest web site” award, although he is the only person pushing social media, besides John Edwards. (Edwards has a feed on his site but Obama doesn’t on his. That I could find.) Hillary’s “en espanol” is very nice, and I do like her homepage (I didn’t go past homepages. Too much time for no money.) I couldn’t figure out why her GA was in the head if she wasn’t doing anything interesting on the page. I thought it was very nice that John McCain had different sized typefaces on his site, for everyone who doesn’t know that you can change your type in your browser. It didn’t help change the size of his tiny, thin navigation, since it is a picture.

I went out of my way not to show my own colors on this post. Apologies if I slammed your candidate, I tried to slam them equally. And speaking of slamming — while I can pick on little things, I was surprised at what a good job they did of making their specific values come through. Whether you like those values or not, of course.

Robbin Steif

Our owner and CEO, Robbin Steif, started LunaMetrics twelve years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a recent Diamond Award for business leadership. You should read her letter before you decide to work with us.

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