How to Get a Job in Web Analytics


Everyone knows that there aren’t a lot of web analysts out there, so the idea of having to write a great cover letter to land a job might seem ridiculous. On the other hand, since there aren’t a lot of web analysts out there, we want to find some great people and train them. One of our customers did that, I am so jealous of him; his analyst is incredible, with just the “teach it to me” attitude I look for.

But to cut to the chase – I am reading cover letters and resumes all the time. And, as you might guess, I write job descriptions just like I blog. Same tone. That’s why I am awed at the stilted prose that comes back to me, mostly from the intern wannabes. Like this: “I am confident my experience, educational background and career goals will be an asset to your organization in achieving its objectives.” The writers, especially the young ones, try so hard to act professional that it truly backfires on them, and they just end up looking ridiculous. Or perhaps just as bad, they look identical to the rest. (How do you sort out which of the many people who are sure will be assets to your organization will actually be assets?)

However, I got one cover letter that was just so great, I had to share it. This particular job description describes a for-credit summer internship where the student doesn’t need to already have an analytics background (who does?). You should know that in the job description, I wrote, “In your cover letter, please explain why you love analytics and point to something in your background that makes it clear what a ‘measurable marketing person’ you are.” So here is what the student wrote:

A personality trait of mine that I think would suit this job is my habit of analyzing everything. I like to analyze things for fun and I analyze everyday life without a choice. I usually don’t like to make a decision about anything unless I have every detail I need and I can weigh out my options properly. When I was a kid I used to read the stock market section of the newspaper with my dad and compare his mutual funds, individual stock prices, their 52 week highs, and so on. … I used to have a girlfriend that constantly complained that I over analyzed everything about our relationship. The point I am trying to get at is I pay close attention to detail and have the ability to compare and analyze information provided.

What a breath of fresh air. I hope the interview goes well. I’ll keep you posted.

Robbin Steif

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • this site was very useful to me. I look forward to future postings. Thank you so much

  • Zachary

    After reading this blog post I didn’t know whether I should be intimidated or relieved. I am in the search of an intern position with a web analytics firm (the reason I stumbled upon this blog post); so I should say that I am grateful to benefit from your perspective on writing cover letters. I don’t consider myself an “intern wannabe”, however, I realized I was falling into that trap you described as “stilted prose”. So thank you. But I wonder, how DID the interview go?

    I will be taking classes at the University of British Columbia, I joined the web analytics association, and have a real love for anything analytical. Can you offer any advice or opinions when it comes to requesting internships with companies that do not have them posted? I am really looking for something that is mutually beneficial. I am not a young college student – I recently returned and will be completing my degree in Business Administration from the University of Washington in December. My classes at UBC in Web Analytics will be completed at the same time also.

    Thank you for this post.

  • Zach – it was a long time ago. I just remember that it didn’t work out. But he sure did get to come in for an interview!


  • Hey,I am Franklin

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