SEO and Web Analytics


Just imagine what it must be like to be the lone SEO working in a company that is devoted to conversion science and web analytics.

That’s the situation that LunaMetrician Taylor Pratt faces. And wouldn’t you know it, we have made him drink our Kool Aid. So he wrote his article for Marketing Pilgrim (they are having another SEO contest) about how much your web analytics can bring to your SEO/SEM.

I hope you will check out his article (especially because I think they rate based on traffic. I wonder if they include engagement. Comments? Diggs? Can’t you wait to go to the Summit and talk more about visitor engagement? Ooh, but I digress, let’s support SEOs who care about WA.)


Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

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