Designer KPIs


I’m hoping that a lot of readers will check out this post on the Benry blog — and comment on his blog. Benry (aka Scott) and I spent a while designing this KPI, in an effort to create a quick indicator of where to allocate scarce testing resources. We agreed that it wasn’t perfect, but that it was not bad at all. We’re both really looking forward to feedback from the WA community.

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Thanks for the cross-post Robbin. Looking forward to hearing the feedback.

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