My First Week at LunaMetrics


My parents were taken aback when I first told them that I was going to quit my webmaster job with a multi-billion dollar company to begin a new venture with LunaMetrics, a small internet consultancy specializing in web analytics, search engine optimization and conversion (among other things). They wondered why I would take such a risk. “After all”, my dad said, “you aren’t in your 20’s anymore, you have a mortgage and a child and you need to consider your retirement.”

But, really, who ever listens to their parents?

So I ditched the webmaster job and began an exciting new phase of learning, exploration and frequent contributions to the LunaMetrics blog (starting with this one). That was 5 days ago.

On Friday I received my first phone call at my new place of employment. Who was on the other end of the phone? It was a career recruiter who found my name (and my new job title) online. She first asked me if I would be interested in interviewing for a job as the vice president of web marketing and analytics for a large public company. And then she asked me how long I’ve been with LunaMetrics. Needless to say, 4 days is not a very impressive length of tenure so the phone call ended pretty quickly.

After I hung up, I turned to Robbin to tell her the story. After laughing a bit, we started talking about this industry and how it is in such demand. There are so many possibilities and so much opportunity to make an impact. And it all comes at such a great time because companies (and the people who run them) are beginning to recognize the power behind the data. They understand why they must make their company more visible on the web. They realize that they can get to know their customers by seeing how they interact online. And, by optimizing their company’s web site, they can enhance their customer’s/member’s experience, thus building their brand loyalty.

On the way home from work, I called my mother to tell her about the call. She responded by saying, “You made the right choice. Congratulations. This is going to be a great experience for you.” And it really is!

So, by way of a long story, I wanted to introduce myself to you, let you know how thrilled I am to be involved in the web analytics industry and how excited I am to begin sharing ideas with you.

Shareen Jordan
Director, Web Analytics

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Congratulations Shareen. I think you got to a wonderful company. It seems a very exciting place to work for, lots of intelligent people 🙂

    You can be sure to have a lot of loyal readers.

  • steve

    But, really, who ever listens to their parents?

    Well technically you did. eg: You quoted them. You simply chose to ignore their advice. 😉

    But congrats all the same and good luck for the future. Small companies are far more challenging, enjoyable and IMHO *fun* places to work than the big multi-nationals.

    Re the phone call? Had a similar one myself some years ago now:
    “Hi Steve, we’ve got this job that we think you’d be great for… blah blah… description… etc.”
    Urm Tell me. Is that working for So-and-so at Such-n-Such?
    “Ah. Yes. Yes it is. How’d you know?”
    Well I helped write that job spec. and yes I would be great for the role: I’ll be mentoring the person who gets it. 🙂


  • Congratulations Shareen, Looking foward for your posts.


  • Congrats Shareen! I will miss our frequent phone conversations. Check out the movie I just helped make (and I made the website too)

    Massanutten: 2 runners 100 miles

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