When will the product arrive?


green green everywhereDo you ever abandon a website because you need to know when the product (gift??) will arrive?

If I buy software from your website, I can download it as soon as my credit card is approved. If you have a lead generation site, I’ll be added to your list of leads instantly, and if your salesperson turns around that lead within hours, he has a better chance of closing. But if I’m buying a product from you, why can’t you tell me when it is arriving?

Oh sure, I know. “Your product will arrive in 3-7 business days.” I see it all the time on the web. But if today is Friday, seven business days will include two weekends. Not very precise.

I go to “Contact Us” pages all the time to figure out where the company is shipping from. If it’s coming from Florida, it will be here in three days from the day it’s shipped. Seattle takes a full business week. New York might be here tomorrow.

Now, maybe you are Amazon and you have many warehouses, and the shipping location depends on the arrival location. But you probably aren’t Amazon. It is possible that you drop ship products, also making the problem harder.

But still.

If you can’t tell me when the product will arrive (before I order, that is), maybe you can tell me, “Most orders ship one business day after we receive your order. 95% of our product ships out of our warehouse in Boca Raton, FL.

Or wherever you happen to ship from.


Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Well that’s your problem right there, Robbin. The weather is great here, we’re all at the Beach and out enjoying 95 degrees of hot sun!

    Joe Teixeira
    Boca Raton, FL 🙂

  • steve

    Wireless laptop down on the beach Joe? 🙂
    It’s -2.0 degC this side of the pond. 8am. So I suspect anyone shipping from here would hand deliver just to escape the cold.

    Back on topic (were we ever off? 😉 ), the direct in conjunction with time to ship, for me!, is contents in stock. Sites that won’t tell me if an item is or isn’t in stock are a huge turn off. Oh you ship by next day, but will your product will take 3 months to be stocked??? Some of the better sites I’ve visited (gah! Can’t stop using WA terms!!!), will estimate how long an item will be back in stock when they’re out, which is a nice way of solving that issue.

    Cheers! from Sunny (but cold) Canberra!

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