More about knowing your users


I was thinking about the LunaMetrics Blog survey. Quite a few people have taken it, but I’d like to get another fifty responses before publishing.

I considered (and discarded) these thoughts:

  • You owe it to the blog writers. No, let’s face it: you don’t owe anything. We’ll keep doing great content, and we really don’t know anything about who replies (unless they actually sign their name, which a couple of people did). So we’ll never know if you answered or not.
  • You aren’t getting paid for it, so why should you? Good point. So you see why I discarded this one.
  • You’ll be able to influence some of the things we write, or at least, how we write them. Well, that’s like saying you will have a chance to win a free iPod. You might win, but your chances are diluted by the number of others who answered. And when was a potentially free iPod the reason that you did something, anyway?

No, it seems to me that there is only one good reason to answer our survey: this is what analysts do. They understand that data is sacred, and that not having enough of it is aggravating. So if creating data is something an analyst can do, we do it.

I hope you’ll understand how important having enough data is, and you’ll take our short, completely anonymous survey.

Take the LunaMetrics Blog survey



Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • steve

    I do plenty of things of great value to others without getting paid for ’em. One more – trivial from my POV – thing doesn’t cost me anything noticeable but can add great value to my … eco-system down the track.
    Is an answer. Even has some actuality in it.

    But the true answer? It’s the *right* thing to do. For me. OthersMMV.
    Shrug. Ethics. I blame my parents for cursing me with them. 😉

    Looking forward to seeing the results!

    – Steve

  • Yes, I can’t wait to share them. Ok, I can wait, I just want more data so that there are interesting. And significant….

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