GA: So much fun, it should be illegal


OK, everyone deserves a little web analytics fun.

After our last Google Analytics training in Washington, DC , I emailed most of the attendees and said, do you have any hanging questions or issues? A few people thanked me for writing, a few people had questions, most ignored me. But one man needed some help with his goal. So I replied, send it to me. I’ll write it for you. (I can’t begin to tell you how hard we work to be sure that people get their questions answered.)

So this afternoon, an email caught my eye; it had the title, “Goals Working.” I will cut out small parts of it to protect his privacy:

It has taken me all day to write you!! The goal you wrote for me IS OPERATIONAL!! I didn’t have a chance to look at it until this morning. I had perma-grin. THANK YOU. Tomorrow I will take a stab at the remaining goals. Who needs IT now? I am empowered!

When I wrote him back and told him that he had made my day, he replied, “So much fun, it should be illegal. No joke.”

OK, there you go. I hope you are enjoying your analytics as much as this guy is.


Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Justin

    Hi Robbin,

    I have a question too. I’d be at least as happy as that client of yours if you could help me out also… (perhaps my question could be the topic of a blog post?)

    Here’s the question: Is it possible to set a click on an adsense ad as a conversion in website optimizer (and if yes, how)? The closest answer I’ve been able to find is about how to track a click on a regular link as a conversion, but not a click on an adsense ad… I’ve been pulling my hair out for quite some time on this issue and would REALLY appreciate an answer!

    Thanks in advance…

  • Justin

    Just to clarify, my question isn’t about setting a conversion goal in Google Analytics (as your blog post above is about) but instead about setting a conversion goal in Google Website Optimizer.


  • I think that it should be illegal…

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