New Google Analytics Features Roundup


By now, I’m sure you’ve heard about Google’s announcement at eMetrics of the new features to Google Analytics (if you were away from your computer for the past 24 hours, read our post about the new features in Google Analytics).

A lot has been written about these new features. Of course, we’ll be spending the next couple weeks going over each new feature in detail, letting you know how to use it, why it’s important, and what it means for your analytics. In the meantime, here’s a look at what other people are saying:

Google’s Official Announcement – This is required reading if you want it straight from the horse’s mouth.

Daniel Waisberg on Search Engine Land goes over the basics and adds his own analysis. Be sure to read the last paragraph about the importance of human analysis in conjunction with analytics tools.

Stéphane Hamel at immeria goes beyond just rehashing the new features by offering his take on them and what this announcement means for the web analytics industry.

Justin Cutroni over at EpikOne goes into detail on one of the new features – expanded and engagement goals. Your goal should be to read this (cue rimshot and tomato throwing).

And for you videophiles out there, here are three videos from Google showing off some of the new features:

Expanded and Engagment Goals

Create up to 20 goals per profile and group them into for different Goal Sets. Track your conversions and site engagement with URL, average time on site, and pages per visit based goals.

Advanced Table Filters

Advanced Filtering simplifies narrowing down data in the reports table by allowing threshold filters to be created. Instead of creating standard profile filters or weeding through rows and rows of data, Advanced Filters can be created on the fly for any report.

Analytics Intelligence and Custom Alerts

Google Analytics helps you make faster, smarter decisions with the new Intelligence reports and Custom Alerts. The algorithmic driven Intelligence engine monitors your traffic and provides automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods.

Jim Gianoglio is a Manager for the Analytics & Insight department. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

Contact Us.

Follow Us



We'll get back to you
in ONE business day.
Our Locations
THE FOUNDRY [map] LunaMetrics

24 S. 18th Street
Suite 100

Pittsburgh, PA 15203


4115 N. Ravenswood
Suite 101
Chicago, IL 60613


2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187