Google Cracking Down on Web Spam


In an unusual show of transparency, Google has announced a list of specific items that will cause your web site, or specific pages of your site, to be algorithmically removed from their search results. Read the full announcement here.

According to a Google representative, this more aggressive stance on web spam comes from over 14 months of testing and research that shows an 18.2% increase in more relevant sites in the search results when filtering out sites and pages that have the specific features listed.

Here are the items that will cause your site/pages to be removed from the search index:

  • If your pages contain a significant amount* of duplicate content
  • If a significant number* of your pages have duplicate title tags
  • Pages that use a meta refresh or javascript redirects
  • If a significant portion* of the links to your site are from blog or forum comments
  • Pages that link out to more than 100 other pages
  • Domains hosted in China
  • Pages with more than 5 “no followed” links.

* Although no specific numbers are mentioned, the announcement does give details on how they determine what a significant number is.

Jim Gianoglio is a Manager for the Analytics & Insight department. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

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    SEO humor. April Fool’s Day jokes. Rick Rolling. It’s like I’m trapped in a bad sitcom set in 2008.

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