What Links Did You Click On?


Photo by Will Montague

April Fool’s Day is over and life on the interwebz has gone back to normal. We can go back to reading blog posts without questioning their validity. We can click on links without fear of being Rickrolled (go ahead – click on it, I dare you).

Our post from yesterday was fun, short, and completely 100% false. But it did give us a chance to do some testing (what kind of web analysts would we be if we didn’t throw in a bit of research?). In our Fool’s Day post, we linked to the Rick Astley music video – “Never Gonna Give You Up” – masking it as a link to an announcement from Google about things that would get your site banned. We linked to it in three places – the first paragraph, second paragraph and in the last sentence.

Side note: I thought it was bad when “The Wheels on the Bus” song got stuck in my head for a week. That was nothing compared to 2 days of Astley.

We tagged each link with an onclick event to see how many of you took the bait, and which bait you took. Here are the numbers:

Pageviews – 255

Unique pageviews – 171

Link 1 – 54 clicks
(anchor text: “Read the full announcement here”)

Link 2 – 23 clicks
(anchor text: “specific features listed”)

Link 3 – 19 clicks
(anchor text: “the announcement”)

Not surprisingly, the first link got the lion’s share of clicks. This is a good reminder for your next newsletter, press release, e-mail or blog post: put the important information (and links) at the top.

Jim Gianoglio is a Manager for the Analytics & Insight department. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

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