So do you have a Facebook strategy?


facebook logoAbout five months ago, I decided (as did lots of other people) that social media is powerful, but it had to be used well.

So our company — led by one very interested analyst — learned all the nuances of great and no-so-great Facebook company pages.  Before we started to put together a “real” facebook presence (as opposed to just a page), we thought a lot about strategy.

What did we want our Facebook page to do for us? Sure, it would be great to do giveaways and prizes and contests there — that’s what we do with lots of our customers — but that doesn’t work as well for a B2B site.  Plus, we already have this blog. Hmm.

Ultimately, we decided that our blog was the place that people were going to get more in-depth, technical, cutting edge (do I need more adjectives?) advice about Google Analytics, SEO, PPC and other web marketing. But Internet users comprise an incredible spectrum of knowledge. So we decided to create a Tips and Tricks tab on our Facebook page, where we have basic advice for those who are in the ultraviolet part of that spectrum.


Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

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