Capitalization and GA: Basic but necessary


Today, while reading our KissInsights, I saw this question:

“[I came to your site to] learn how to aggregate all pages that are the same to be the same page when using Google Analytics. Currently, we have a number of instances where the same page shows up multiple times because the page is capitalized in one case and not in the other.

I know we’ve come really far in GA since we were force to use lots of filters and profiles, but this truly is a case for filters. In fact, there is a special lowercase filter for this (and one to use if you want to make everything uppercase, too.) Go create a new profile (never experiment on your production data, someone once told me) and then create a new filter, like the one I have below:

Lowercase filter GA


Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

Contact Us.

Follow Us



We'll get back to you
in ONE business day.
Our Locations
THE FOUNDRY [map] LunaMetrics

24 S. 18th Street
Suite 100

Pittsburgh, PA 15203


4115 N. Ravenswood
Suite 101
Chicago, IL 60613


2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187