Video Optimization — Finding Link Prospects for Your Video Page


Recently, I spoke at SMX Toronto about three under-appreciated or often overlooked video ranking factors and how to optimize YouTube videos to encourage the them to show up in universal rankings.

One of the factors I talked about was one that any SEO should already really be familiar with: Inbound links.

It seems to me that, either because of the unique format of a YouTube video page, or for some other reason, people forget that it’s just a web page like any other web page on your site or any site. When you want your site to show up on the SERPs and you’ve already taken care of any on-page issues and optimization, you build links.

Fortunately, building links for YouTube videos is way easier than building links for most types of content. However, there here are some ways to smooth the path:

Finding Potential Links for Your Youtube Video

One of the best examples of low hanging fruit in the link building world is competitive analysis. Finding out who is linking to your competitors’ sites and then figuring out who of those people would also link to your site. You can do this kind of analysis on YouTube as well, to a certain extent. The major difference between doing competitive analysis for a YouTube video page is that you can’t use the same tools you’d use if you were analyzing the backlinks to a competitors’ website. If you did an Open Site Explorer report on, it would be worse than worthless, and doing it for a specific video page on YouTube is also not that great. Same with Majestic SEO. So how, might you ask, can you find inbound links to a competitor video that’s ranking really high? There are a few ways:

1. Using The YouTube Share Button for Competitive Link Analysis

Under the video that you’d like to research is the YouTube Share button.

YouTube Share Link

When you click on it, you get the YouTube shortened URL. Next, simply do a Google search to see who has that link on their page. The resulting SERP has a lot of social media sites listed on it, but if you scroll past the Twitter and FaceBook results you get to some nice blog pages and such that offer dofollow links.

YouTube Share Link Search Results

The awesome upshot of this is that you can get a whole boatload of potential twitter followers and facebook fans. After all, if that Tweeter is sharing this particular link then why not yours? Talk about views….

2. Researching YouTube Embeds

Very similarly to the link research, you can also find out who has embedded the competing video. Under that share button, there is also the option to Embed:

YouTube Embed Code

Copy that code and paste it into a Google search and you get the following list of sites that embed your competitors’ videos. If these sites don’t all belong to said competitor, there’s a pretty good chance that they will embed your video as well (and include the embedded YouTube link as well.)

YouTube Embed Search Results

3. Getting Links From Within Youtube.

Just like with every website, internal links matter too. Here’s a good way to find out who all is linking to the competing video from within Youtube:

  1. In Google, set advanced search results to display 100 results.
  2. Site Search Advanced Search Operator: (your keyword) Channel
  3. Export search results into an excel file including title and meta info. (Outwit is my favorite SERPs collection tool.)
  4. Contact and start relationships with people in the resulting list.

Here’s an example of the information I was able to grab with Outwit and format in Excel:

Outwit Potential Youtube Links

The highlighted entries are the ones that I thought would be the most worthwhile to start a relationship with. Why? Look at those channel view statistics. By the way, if you include the word “views” in your advanced search operator search, you’ll get much more detailed information with regards to channel views in the meta descriptions that you can pick apart, at least most of the time.

So there you have it, 3 ways to increase the actual links to your Youtube video page. Go forth and optimize!

Christina is a former LunaMetrician and contributor to our blog.

  • How to analyze the new website before starting SEO on Page Work. I have a Website and I have to analyze and make the feedback this website is lacking.
    Please someone suggest me how to analyze and make report of site.

    It will be great help ever i got.

  • Pretty great post. I just stumbled upon your blog and wished to mention that I have truly enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  • I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it’s rare
    to see a great blog like this one nowadays.

  • Good day! Would you mind if I share your blog with my zynga group?
    There’s a lot of folks that I think would really appreciate your content. Please let me know. Cheers

  • Hello there, just became aware of your blog through Google,
    and found that it is really informative. I am gonna watch out for brussels.
    I’ll appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  • In the awesome design of things you secure
    an A+ for effort. Exactly where you confused everybody ended up being in the specifics.
    You know, people say, the devil is in the details.

    .. And it couldn’t be much more accurate here. Having said that, let me say to you precisely what did deliver the results. The writing can be really engaging which is probably the reason why I am making an effort in order to opine. I do not make it a regular habit of doing that. 2nd, although I can certainly see a leaps in logic you make, I am not convinced of exactly how you seem to unite the ideas which in turn produce the final result. For right now I will, no doubt yield to your issue however hope in the foreseeable future you connect your dots better.

  • Greetings from Colorado! I’m bored to tears at work so I decided to browse your blog on my iphone during lunch break. I love the information you present here and can’t wait to take a look when I get home.
    I’m surprised at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .

    . Anyways, wonderful site!

  • putting training

    As ever, so insightful and also practical article YouTube Video Optimization | Finding Link Prospects for Videos!
    With thanks.

  • Hi, Neat post. There’s a problem together with your website in internet explorer, would test this? IE nonetheless is the marketplace chief and a good component to other people will miss your magnificent writing due to this problem.

  • What i don’t realize is if truth be told how you are now not really a lot more neatly-preferred than you might be now. You are so intelligent. You recognize thus considerably in relation to this matter, produced me in my view imagine it from numerous various angles. Its like women and men are not involved unless it is one thing to do with Lady gaga! Your own stuffs nice. All the time take care of it up!

  • magnificent points altogether, you just won a emblem new
    reader. What might you suggest in regards to your submit that
    you made a few days in the past? Any certain?

  • Hi my friend! I wish to say that this article is amazing, nice written
    and include approximately all significant infos.
    Iā€™d like to see more posts like this.

  • this internet site

    Awsome post and right to the point. I am not sure if this
    is actually the best place to ask but do you guys have any thoughts on where to hire some
    professional writers? Thank you šŸ™‚

  • how to get free ipads for schools

    I have discovered some new issues from your internet site
    about personal computers. Another thing I’ve always believed is that computers have become a product that each family must have for several reasons. They supply you with convenient ways in which to organize households, pay bills, go shopping, study, listen to music and also watch shows. An innovative method to complete every one of these tasks is a notebook computer. These pc’s are portable ones, small, strong and convenient.

  • Boynton beach seo

    Hi mates, how is all, and what you wish for to say about this article, in my view its truly amazing for me.

  • kaftan dresses wholesale

    Usually I do not read post on blogs, but I would like to say that this write-up very compelled me to take a look
    at and do it! Your writing style has been surprised me.
    Thank you, very great article.

  • Yellow & White Pages

    Heya i am for the first time here. I came across this board and I find It truly
    useful & it helped me out much. I hope to give something back and aid others like you
    aided me.

  • I have realized some new elements from your web site about
    pc’s. Another thing I have always assumed is that computers have become an item that each family must have for most reasons. They supply you with convenient ways in which to organize homes, pay bills, go shopping, study, tune in to music and even watch television shows. An innovative way to complete all of these tasks is a laptop computer. These desktops are mobile, small, highly effective and lightweight.

  • Hey There. I found your blog using msn. This is a really well written article.
    I’ll make sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I’ll definitely return.

  • Then make two columns on the paper and title one of them,
    pros and the other one, cons. Keeping a proper life style is among the essential aspects
    you can do to keep fit. Now that your energy and confidence have increased with the help
    of fresh food and regular exercise, replace one meal per day with a raw
    food meal.

  • Hi there! I know this is kind of off topic but I was wondering which blog platform are
    you using for this site? I’m getting fed up of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform.
    I would be fantastic if you could point me in the direction of a good platform.

Contact Us.

Follow Us



We'll get back to you
in ONE business day.
Our Locations
THE FOUNDRY [map] LunaMetrics

24 S. 18th Street
Suite 100

Pittsburgh, PA 15203


4115 N. Ravenswood
Suite 101
Chicago, IL 60613


2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187