Google Analytics Real-Time – Watch Your Data Update Within Seconds


GA has always been about what happened on your site yesterday or last week or last month. Wouldn’t you like to see what’s happening right now?

Okay then, right now, go to the Dashboard tab and look for the Real-Time section. You may need to look under the Home tab if you read this after the next interface design update.

If you don’t see the Real-Time section of reports yet, you will soon. Within 1-2 weeks following today’s announcement everyone should have access. In the meantime, check out our video of Real-Time timelines in action.

Same Code, New Timelines

Real-time data will automatically start to appear for any page you’re currently tracking with GA. You don’t have to add any new tracking code.

The most dramatic feature of Real-Time reports is the moving timeline on the right. It shows all the pageviews that started in the last 60 seconds. It’s moving because it’s continuously updating. You don’t even have to press a button to update.

If you happen to have a low-traffic site and no pageviews are showing up in that 60-second timeline, visit one of your own pages and watch for it. You could even time it to see how many seconds it takes to appear on the timeline, if you haven’t tried that already!

There’s another pageview activity timeline on the left. It moves too, and shows how many pageviews you had each minute for the last 30 minutes. Both timelines appear at the top of each Real-Time report.

The moving timelines can be mesmerizing, especially if you’re used to waiting for data in GA’s standard reports, which may take up to 24 hours to appear. It would be nice to be able to set up alerts, as we can do for GA Intelligence, but that feature is not available in this version of Real-Time.

Ways to Use Real-Time Data

Rather than keeping one eye glued to your Real-Time data, it’s most useful to monitor the impact on web traffic during events with specific times. And beyond the Real-Time Overview, there are three other Real-Time reports you can drill down into for a little more detail as you analyze on the fly. Here are some examples:

  • You launch a new ad campaign with an email blast. Check the Real-Time Content report shortly after you send the email, and drill down into your landing page. You’ll see active visitors on that page for your campaign source and medium.
  • You run a contest on social media that has followers looking for your periodic Tweets or Facebook status updates. After each tweet or update, watch the Real-Time Content report. Or even check out the Locations report to see where all those socially networked visitors are. You can drill down into any country and see a list of cities.
  • You run a TV commercial that may drive traffic to your website. Right after the spot airs, check the Real-Time Traffic Sources report to see visitors by medium. Even if you use a vanity URL that redirects to a campaign-tagged URL, visitors may simply search for you. You can drill down into organic or cpc to see search sources and keywords.

Watching real-time for the above types of events is more likely to lead to actionable insights than letting Real-Time run in the background all day and continually checking it.

Real-Time Drilldown for Campaigns

What’s Not In Real-Time

Real-Time reports do not include profile filtering. That extra processing step is currently bypassed in the interest of optimizing speed. So even if you’re looking inside a filtered profile, keep in mind that no data is being filtered out of the Real-Time reports.

Let me emphasize that this doesn’t mean that all your GA data is now real-time. Some of GA’s standard reports have deep functionality that also requires too much processing to be reported instantly. You have to look in the Real-Time reports for real-time data.

How will you use real-time data? What do you like best? Are important features missing? Please share in the comments.

Dorcas Alexander is a Manager for the Analytics & Insight department. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.

  • I like the helpful information you provide in your articles. I’ll bookmark your blog and take a look at again right here regularly. I’m slightly certain I’ll learn lots of new stuff proper here! Good luck for the next!

  • Panasu, kad tikrai saunus straipsniukas ir tarp geresniu skaitytu pastaruoju metu. Bet reiktu nepamirsti ir mediniu langu moralines naudos..

  • This is a great article, but I wish the analytics real-time was available already. I still can’t find it.

    • Dorcas Alexander

      Hi Tulsa, To get to the Real-Time section of GA, click on “Home” in the orange bar at the top and then look at the top of the left navigation menu for the links to Real-Time reports. If the orange bar is blank, that means you have access to more than one account and are probably on the Account Home page or at the top level in Account Administration. Start typing the account name you want into the box next to the star, and then select the web property you want. At that point the orange bar at the top will change to show you Home/Standard Reporting/Custom Reporting and you can select “Home” to get to Real-Time.

  • Real-Time shows up in my menus, but no data appears even though I am visiting it myself. It says “Right Now 0 active visitors on site.”

    Any suggestions? Thanks.

    • Dorcas Alexander

      Hi Gary, I have very basic suggestions. What page are you visiting? Look at the source code of that page and verify that it contains GA code, then make sure the UA-number in the GA code on the page matches the UA-number of the GA profile you’re viewing in the Real Time report. Then make sure there are no profile filters that might be filtering out the page you’re looking at. Real Time now obeys your profile filters – up until October 17, 2012, it reported all data unfiltered. If none of these suggestions works, you’ll need to verify that the GA code is actually sending data by checking the __utm.gif hits. You can do this with a tool like Firebug or Chrome Developer Tools (look on the Network tab).

Contact Us.

Follow Us



We'll get back to you
in ONE business day.
Our Locations
THE FOUNDRY [map] LunaMetrics

24 S. 18th Street
Suite 100

Pittsburgh, PA 15203


4115 N. Ravenswood
Suite 101
Chicago, IL 60613


2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187