Google AdWords Seller Ratings Update


You are probably familiar with Google AdWords Seller Ratings, an ad extension that shows star ratings for advertisers who have provided their customers with a positive experience.  These ad extensions can show up in the top positions, or along the side of the SERP:

Last week Google made an announcement that detailed an update to the requirements for AdWords Seller Ratings.  Previously, the requirement was that an advertiser have at least 30 reviews from Google Product Search with at least a 4-star average, accrued over any amount of time.  Now, the new update requires that advertisers have at least 30 reviews with a 4-star average over the last 12 months.  The update helps to ensure that reviews remain relevant over time, rather than dating back to years since the last review may have been submitted.

What Can You Do?

  • If you have Seller Ratings, check your ratings to determine how often users are reviewing, and the how recent your reviews are to determine how your seller ratings might be affected by this update.  If you don’t have a minimum of 30 4+ star reviews over the last 12 months, your Seller Ratings will go away, until you are able to accrue the necessary minimums.
  • Interact interact interact!  Interacting with your customers is now as important as ever.   Follow up and engage through social media, and urge customers to interact with your brand.  The more interaction a customer has with your brand the more comfortable and more likely he/she will be to leave you a (positive) review.
  • Provide a great user experience.  This should go without saying.  Always provide your customers with the most positive user experience as possible, and really earn those positive seller ratings!  It’s not just about closing the sale, it’s about providing a great experience from beginning to end.

Just as with all PPC efforts, make sure to stay up to date on your seller reviews.  They’re a great way to show potential new customers that you are good at what you do, and remember, a click on the ‘reviews’ link is free!  What’s not to love about seller ratings?


Brittany is a former LunaMetrician and contributor to our blog.

  • Nice weblog right here! Additionally your website rather a lot up very fast! What web host are you the use of? Can I am getting your associate link for your host? I wish my web site loaded up as quickly as yours lol

  • I could not agree more and the free cps if they click on the review stars is a bonus

  • Hi Brittany, has recently signed a licensing agreement with google which means there reviews now count towards Google Adwords stars and Google shopping stars. Plus the basic collection service is free.

  • cwpr

    Interesting post! In my opinion, nowadays every company should have a feedback provider, and I believe that the quality level is not the same for each company (I know that the best on the market at the moment are eKomi and Bazaarvoice).
    I’d like to highlight other essential aspects of using a review system :
    – Increase of the CRT (Click-Through-Rate)
    – New reviews generate fresh SEO content = lift in Google ranking
    – Decrease of PPC
    – Activation of Google seller ratings extension
    – Boost the conversion rate
    And the only way to have RELIABLE reviews, from REAL clients, is the transaction-based solution, in other words, only a customer who actually experienced the product/service can leave a comment!
    Last but not least, the golden stars give more visibility to your AdWords campaigns, leaving competitors kilometers far behind you!

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