How to Find the Right SEO Training Course


Interest in SEO training has soared over the past five years as optimizing for search climbs from the Desired Skills section to Required across marketing job boards. Dan Wilkerson recently created a graph on that illustrates employer demand for SEO and social media.

Graph of jobs that desire SEO skills

The marketing generalist is alive and well, but tool kits are expanding. Marketers must be able to drive traffic to websites and they need SEO to do it.

Enter SEO training. It’s a bridge that must be crossed so the only things left to consider are where to study, what to study and from whom to study.

Where to Study: Online Training or In Person

The choice between online or in-person training depends on preferred learning style. In-person SEO training is best for people who desire a more interactive experience or dedicated time to study. Like learning a language, it can be easier to make time and focus with someone sitting across from you.

Sometimes flexibility is more important. Online training might be best for someone who needs to understand SEO by next week or has to contend with a busy schedule. Here is a list of options for online training. It’s a bit outdated so you might also look into SEO Book and Distilled U.

What to Study: What is SEO 101?

The goal of any SEO training should be to walk away with the resources to optimize a small- to mid-sized website for search and craft a basic strategy for audience expansion.  For the optimization side, find a course that answers these questions.

  • How do search engines crawl and rank websites?
  • What is keyword research?
  • What are the free research tools and how are they used?
  • Where should keywords be placed on a website?
  • How do links influence SEO?
  • How does a website’s architecture influence SEO?

Optimizing a website to play nicely with search engines is the first and most important role of any (aspiring) SEO professional. But that’s just the beginning. After completing your training, you should also be able to expand the reach of your website and brand. For that responsibility, the course should answer these questions.

  • What is link building?
  • What are the free link building tools and how are they used?
  • What is internal linking and link bait?
  • What is a content strategy?
  • How do social media influence SEO?

Training that addresses these issues should provide a solid foundation in SEO. Even the basics from a 101 course can take a website from nothing to something, which is a larger step than it might seem. It is amazing what optimized meta data and a few technical corrections can achieve.

From Whom to Study: Finding the Right Educator

There are lots of SEO coaches out there and finding the right one might be the hardest part of the process. For better or worse, there is not one method for SEO. Sure, most people approach the basics similarly, but everyone has their own processes and priorities. Aside from the obvious, like price and proximity, it is always a good idea to look at reputation. Here are some final questions to ask.

  • Is the trainer experienced?
  • Does the trainer have a reputable client list?
  • Does the course provide theory and hands-on practice?

Don’t be afraid to ask the questions. All of them. You are investing in your career and need to find the best possible match. If you think that in-person training is the right choice and live within driving distance of Pittsburgh, ask us some questions and consider LunaMetrics’ SEO 101 training on May 17th. Your career will thank you.

Andrew Garberson is the Director of the Digital Marketing Strategy department. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.

  • Mitsuko Nothacker

    I am interested and will phone you this afternoon.

  • Alvin Smith

    Andrew you have written an informative article about SEO training, it’s really very important thing for Search engine optimizer that they know all about SEO. Nice to read this post. Thanks for sharing.

  • Brian

    It tells you nothing about how to find or who is good for SEO training.

  • Andrew Garberson

    Bummer that the article didn’t help you with your search. If you have questions, that’s usually how we like to use this comment field. Let me know if we can help.

  • Hello! I have been working in web marketing for 10 yrs. I really want to become an expert in SEO please tell me a what online school can you recommend since I am from Mexico.


  • Andrew Garberson

    Ceci, I would recommend one that includes a technical component with an overview of HTML, meta data, etc. On-page is just the beginning!

  • Thanks a lot for sharing this superb webpage.

  • Hi Andrew,
    Just read this post and gave me more to things to consider, trying to help in my wife’s search for a good SEO training in Dutch. Looks like a needle in our “local” haystack…
    Cheers from Amsterdam,

  • Hi Andrew,

    Thank you for this insightful sharing. I work for a not-for-profit organization in Singapore and would like to learn how use SEO to help market the organization. Could you share with me where I can sign up for an online course on SEO?
    Thank you,

  • Andrew Garberson

    Yvonne, it really depends what you are looking for. Try the links in the article to look at the difference between interactive and text-heavy courses.

    Good luck with your SEO training!

  • Informative article. Thank you! I was interested in perusing the SEO Book, but the fact that it’s, “a bit outdated” gave me pause. The internet and SEO is changing so rapidly that I want to review resources that are current and applicable to today’s needs. I understand that you are SELLING current tips and lessons, but the online resource’s being outdated (yet people can still use it, and surely still do) is important for my decision. Thank you again. Congratulations on this blog’s coming up #1 in organic search!

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