20 Google Facts & Stats that Every Marketer Should Know



No company dictates the online marketing industry and all of our careers like Google. Regardless of whether you use the company’s products, your customers do and that leaves you no choice but to become a Google expert.

This post outlines 20 things that every marketer should know about Google. Some are huge (and somewhat unimaginable) dollar figures. Others are market share percentages. The one thing they all have in common: you need to know them.

If we missed any important facts, please let us know in the comments.

Search & Mobile Statistics

Google controls 67.6 percent of the US search engine market, well ahead of silver medalist, Bing, which has less than 20 percent.

Google projects that 90 percent of its revenue this year will come from digital advertising. About 20 percent of those earnings are from the Google Display Network.

Google will make $44 billion in ad revenue this year by owning 31.45 percent of the global digital ad market, 20-something points ahead of the runner up, Facebook.

Last year, nearly $9 billion of its ad revenue came from mobile. That number is expected to increase with mobile adoption.

Android operating system holds roughly 80 percent of the global smartphone market with about 1.6 billion units around the globe in 2014. Android’s 76 million users in the US make up about 50 percent of the market (compared to Apple’s 40 percent).

The industries with the highest cost-per-click (CPC) on AdWords are insurance, banking then legal.

Studies suggest that the top organic and paid spots in the Google search results get about twice as many clicks as the second spots.

Google Apps & Tools Facts

There are more than 500 million Gmail accounts with 1 billion Android installations.

youtube statisticsIBM and Microsoft have long been the leaders of business email. Surveys found that only one of the Fortune 50 use Gmail. Look outside of big business, however, and the story changes. In 2014, 60 percent of mid-sized businesses used Gmail and 92 percent of startups. As the next corporate generation matures, expect for Gmail to grow with them.

YouTube has 1 billion unique users each month who consume 6 billion hours of content.

Chrome just broke 20 percent of the browser market, putting it in second place, but still well behind Internet Explorer.

Google Analytics is used by somewhere between 10 million and 25 million websites worldwide and various surveys suggest over 50 percent of business websites (both large and small) use Google Analytics.

Final Thing Marketers Should Know

Definition: to google

To google is a verb recognized by Merriam-Webster (and most people on the North American continent). As a verb, and not a proper noun, googling is not capitalized. Google, the company, is capitalized.

There were only 20 slots so lots of Google facts and statistics did not make the cut. Are there any that you think should be on the list? Please share in the comments.

Andrew Garberson is the Director of the Digital Marketing Strategy department. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.

  • Interesting that you bring Gmail into this mix. Facebook’s impact is heavily based on daily usage and page views. I wonder the daily usage of Gmail in comparison. Further curious to the impact of google ads within gmail itself.

  • “… silver medalist, Bing, which has less than 20 percent …” – There actually may be a reason for that. A site that I analyze their SEO/SERP for has a constant figure of about 70 indexed pages in Google (which is about correct, given plus or minus two) and receives a constant, even if small, trickle of visitors from Google search result. But Bing has me wondering about the programming and database prowess of their developers: one day it shows THREE (!) indexed pages, next day 64, then several days, say above 430 (!!!), then back to three again and so on. This is going on since at least half a year, although Yahoo who allegedly uses Bing’s engine does not show these erratic results swings, nor does Ask. Even Baidu and Yandex are better although it is a site in English only. Thanks for the collection of facts in one place, some of which I did not know so much about.

  • Andrew Garberson

    We have seen some highly erratic Bing indexation, too. Have to say, though, it is getting better. Bing Webmaster Tools is a great place to keep an eye on it.

  • I have also noticed astoundingly erratic results from Bing. A search for my company’s name gives me 17,000 results one day with the company at the top of the list, and then 14 results the next day with my company not even appearing. I tried a search for “donut” and got back 49 results! I thought it might be an Internet quality issue, but it appears to be something else. Clearing out the cache and cookies has no effect.

  • Andrew Garberson

    What about “doughnut?” 48 results?!

    I think this is one of those times when you look at them and say, “Bing, it’s not me. It’s you.”

  • Really great facts and stats about Google, As a marketer I’m very happy to see this blog post.

  • The browser statistics you mention are a joke. NEtMarketShare and NetApplications cannot be mentioned for they’re 100% Microsoft biased (and get paid, too) and have twists in their way if “counting” to mask reality: IE is used in corporate environment almost exclusively while the “crowd” uses Chrome and then Firefox and then Safari, without being clear where all the versions of IE combined sit: if between Chrome and FF or between FF and Safari.
    Anyway, with or without corporations enforcing IE (because they don’t know any better) Chrome ruled the last year or so, taking in consideration a mix (or average, if you’d like) of all the minimally reliable sources for browser usage information.

  • That’s really great. Google is huge. crokes.com

  • Thanks

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