Announcing New Resources for Google Tag Manager



At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other third-party tracking. We use Google Tag Manager (GTM) daily with our clients, helping to manage their implementations from afar, responding to urgent updates, or helping to train key staff on how best to utilize the tool.

From these interactions with GTM, we’ve written a ton of blog posts about GTM (over 60 to date!) and love sharing tips, tricks, and our lessons learned.

We’re excited to announce our two latest initiatives to help others learn about Google Tag Manager and Google Analytics! We’ve published a book about Google Analytics implementations through GTM as well as launched a new GTM Recipe Section.

Practical Google Analytics and Google Tag Manager for Developers

Our book has been in the works for awhile, you’ve probably heard us mention it once or twice! Jonathan Weber, our Data Evangelist and resident GA/GTM expert, wrote the book with contributions from the entire team here at LunaMetrics. It’s packed full of best practices, step-by-step instructions, and careful explanations of some of the most complicated GA/GTM topics.

Jonathan comes from an information architecture background and started with LunaMetrics over 6 years ago, back when there were just 4 employees.

Book CoverHe heads up our Data Science services, working with clients on the fun but difficult analysis projects that follow excellent implementations.

As a trainer at LunaMetrics, he’s helped to to craft our Google Analytics trainings and Google Tag Manager workshop with the most important information possible, traveling the country to lead seminars.

So what can you expect from the book?

  • Google Analytics fundamentals and basic measurement strategy
  • How to Implement and Test Google Tag Manager
  • Tracking Interactions (Downloads, Forms, Emails, etc.)
  • Ecommerce and Enhanced Ecommerce
  • Additional Information using Custom Definitions and Data Import
  • Cross-Device Measurement and Mobile Apps
  • Information about GA’s Measurement Protocol
  • Bonus: BigQuery and Big Data Analysis

Practical Google Analytics and Google Tag Manager for Developers is available in both print from popular retailers including, as well as an eBook online from Apress.

Even if you don’t buy the book, take some time to check out our brand new book section for more information on the chapters, relevant links and code from the book. We’ve made all of the information available online to make it easier to find links and code from the book as well as relevant blog posts and updates that have come out since the book was published.

Google Tag Manager Recipe Section

In addition the book, we’ve launched a new Google Tag Manager Recipe section our site as part of our LunaLabs. We’ve created “recipes” or GTM Containers to address some of the most common requests that we’ve gotten for Google Analytics implementations through GTM.

recipesallv2Each recipe contains all of the necessary Tags, Triggers, and Variables to add functionality to your site, like File Download tracking, Outbound Link tracking, as well as more advanced solutions like YouTube and Scroll tracking.

You can download these container files and import them into your container and hit the ground running with just a few minor tweaks.

Sound like a dream come true? You betcha!

We’ve written about some of these recipes before, while others we’ve been using internally but haven’t shared with the public yet. As part of LunaLabs, we’ll continually be adding to this section, adding more of our own experiments with Google Tag Manager and recommended solutions for common issues.

To get started, here’s a list of our current recipes:

For brand new implementations, check out the Google Analytics Starter Pack, which includes the following individual recipes:

We also offer some more advanced Recipes, like:

You can download everything we’ve got in the LunaMetrics GA Complete Pack, which includes all of the above!


Jon Meck is our Director of Marketing & Training, promoting our services and trainings to the world. He has a jack-of-all-trades background, working for companies large and small in social media, website design and maintenance, and analytics. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.

  • Charles Meaden

    Hi, went to both the Barnes & Noble and Amazon sites and couldn’t find a link to the ebooks


    You are the owner of your blog, you can increase your blog visitors such as improving your blog Search Engine Optimization (SEO) by your own just following these two things when you create a new post. The post will be living on Google, Bing or Yahoo…

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