HS2 Solutions Acquires LunaMetrics!


As CEO of LunaMetrics I sign a lot of papers. But on Friday, I signed the most important paper of my career.

On Friday morning, I sold LunaMetrics.

We were acquired by the coolest company, HS2 Solutions of Chicago and their financial partner, Mountaingate Capital. HS2 provides elegant solutions–mostly in the areas of strategy, UX & design and development. Together, we will be able to provide end-to-end solutions for customers. HS2 won my heart at the very first “meet and greet” when its CEO said something like, “All that matters is, are we going to do a better job of providing excellent service to our customers?

Though it’s still business as usual, we expect and hope that the boundaries between LunaMetrics and HS2 will become more fluid and eventually disappear. We will welcome some talent from Chicago, and we are excited to be able to provide many more services to our current and future customers!

Something as great as HS2 didn’t come to us by accident. We worked with an investment bank to seek out interested parties, and it was exciting to see how our years of experience and success prepared us for this moment. Think speed-dating, but with much higher stakes and much nerdier conversations.

I worked closely with Alex Moore and Andrew Garberson to help explore our options. Together and with unanimous support, we chose HS2 because the fit with LunaMetrics was so wonderful.

So, you might ask, why did we sell? I own 100% of LunaMetrics, and I know that I am no longer the person to run this amazing company. LunaMetrics has grown far more than I ever envisioned when I was unemployed in 2004. (You can reread our 10th anniversary post – we’ve doubled our team and grown so much since that date three years ago.)

The team here has worked hard and the sales group has sold hard. We’ve grown. We’ve hired and nurtured some of the best talent in Pittsburgh (and beyond!) and our reputation as industry experts has never been more widespread. I really want to take a step back and let the other members of the management team take steps forward. They are talented, eager and looking for that kind of responsibility, and I have been doing the CEO thing for more than a decade.

I am thrilled that we found HS2 Solutions. When I decided to sell, I knew that it would only work if we found just the right company. We needed a company that matched us on many levels, from the way we motivate and nurture talent to the way that we value customer service above all else. LunaMetrics shot for the moon and we found the best partner, HS2!

Learn more about HS2 Solutions and read their blog or press release.

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Congratulations Robbin! You’ve had much success along your impressive journey. This seems like a solid partnership with HS2 Solutions, and we at Blast wish you the best in integrating your organizations and continuing your run of analytics passion and success.


    • Robbin Steif

      Hi Kayden! Thanks so much for your comments. It was a crazy and fun day (and the whole process of closing was crazy and fun.)

  • Allaedin Ezzedin

    Congratulations, Robbin! We are so happy for you!

    • Robbin Steif

      Thank you – It has been a very exciting day (actually, exciting year!)

  • Eva Woo

    wow, I rarely check my linked in and this popped up on my feed. Congratulations Robbin! It’s been a long time, if you are ever in the bay area let’s catch up. eva

    • Robbin Steif

      Oh so nice to hear from you!! I think that is the first time I ever did a LinkedIn post, so we are in good company with one another. I get to LA often (my daughter lives there) but SF only for business. That said, I promise not to come without writing first – robbin

  • Congratulations!

  • David Shriner-Cahn

    Congratulations, Robbin!

    • Robbin Steif

      Thank you! You know, if I had never been on your podcast, I would have been just that much less well-known, and then maybe the deal wouldn’t have happened? 😉

  • Yehoshua Coren

    Congrats. Big news. I’m not sure if comments accept emoji, so please consider this my (thumbs up) (thumbs up)

    • Robbin Steif

      I don’t know if Discus accepts emoji, either! Yehoshua, thank you for the two-thumbs-up. It really is very big news, and we are so excited….

  • Lance Ferrer


  • many congratulations Robbin and team.

    Will you be staying around or moving on?

    Always been a fan of Lunametrics and all that it has done for the industry and selling the company is the ultimate recognition that you’ve done good things.

  • Congratulations Robbin!
    Really great success.

  • Diego Montana

    I had seriously been considering uprooting my life and heading to PA just to try to intern with you guys. I guess this means I can stay in Chicago?

  • Scott Baldwin

    Congrats Robbin! Enjoy some time off next and look back on all the great successes you’ve had!

  • Congratulations Robbin! I remember visiting you and Taylor back around 2007. It’s really impressive what you have accomplished.

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