Data Studio Template: Comparing Multiple Google Analytics Sources


Any time you’re making a big change in the way you’re tracking data on your site, it’s helpful to first compare data from your old implementation to data collected from your new implementation. Maybe you’re about to begin a migration from GA Classic to GTM, or soon you’ll be employing a new ecommerce implementation? This usually means sending data from your new implementation to a property separate from your production property. You can then compare the data in the two properties to ensure that your new tracking is working as expected.

We’ve actually written about this method of migrating from an on-page implementation to a new one in GTM and about migrating complicated implementations if you want to check those posts out.

However, comparing data in two different properties isn’t very easy to do within the GA interface. Fortunately, there is a better way to compare data outside of Google Analytics: DATA STUDIO!

Data Studio Template

Template Configuration

The template consists of four pages: one that compares session and bounce rate metrics for all three linked views and three that compare each combination of GA data sources.

I’ve included room for three possible data sources as placeholders:

  1. Production property, Main view
  2. Production property, Test view
  3. Test property, Main view

You may not need all of those data source combinations – for example, if your Production property test view configuration is identical to your production property main view configuration, you may not need that page of the report –  but the combinations are there if you need them.

Link to Template and Steps

Steps to using this template:
Get Free Data Studio Template
1. Make a copy of the template:

Copy button in Data Studio.

2. Link the new data sources to your own GA views:

Drop-downs for new data sources.

And that’s it! The report should populate with data from your linked sources:

Data example, page 1.

Data example, page 2.

Adding More Data Comparison Sheets

You can add more data sources to this report in order to compare them as well.

1. Enter Edit mode:

Edit button in Data Studio.

2. Make a copy of one of the comparison pages:

Report page kabob menu.

Duplicate report page option.

You can then click on each scorecard, table, or chart and change the data source to the view you want to pull data from:

Change data source location.

Select the new data source from your list of added sources or create a new one:

List of possible data sources.

And don’t forget to change the title of the page and the color scheme of your new pages to ensure that the data contained in them is understandable to anyone who may look at your report.

Keep an eye out for more Data Studio templates from LunaMetrics! Comment below about what you would find useful for us to build!

Emily Rosche is a Consultant at LunaMetrics. She has loved all things science from a young age and has a degree in Astronomy and Astrophysics from Villanova University (Go Wildcats!). She loves being outside! When not at work, Emily can usually be found running, hiking, or climbing things.

  • E_3

    Hi Emily,

    Thanks for the helpful blog post. Is there a way to pull in multiple account properties from the same Google Analytics user into Google Data Studio for roll-up analysis? Or is the only way to have a roll-up account within that user’s GA via 360? I’m looking to create a Data Studio report (or even Excel) that allows me to get a percentage of traffic for a campaign used across multiple GA account properties over a set period of time and a set source/medium. Many thanks!

    • ryank

      I’ve had the same question, and I have yet to find an answer – so I’m going about it by getting the desired metrics from each account via the Analytics API, saving those to a Google Sheet document, and then using that as my data source in Datastudio.

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