My Final Blog Post – By Robbin Steif


Fourteen years ago – unemployed, and in the midst of the Internet Winter – I founded LunaMetrics. I started it out of my home and wrote the business plan on a napkin at a suburban Pittsburgh coffee shop. On Thursday, this journey ends for me.

On a scale of 0-10, where 0 is “fired and escorted out of the building by security,” and 10 is “left entirely on her own accord on wonderful terms,” my departure is an eleven. Here are three reasons:

  1. I’m not just leaving — I sold the company. ICYMI, I worked on this sale for years. The deal was unique and the outcome exceptional. Six months later, and I still can’t believe how well we “fit” with HS2 Solutions.
  2. I’m leaving LunaMetrics in the hands of HS2, as well as our senior team members here in Pittsburgh. Together, they are some of the most wonderful people I have ever known. I have no doubt they will face the future boldly; they will work hard to serve customers well; they will grow and grow the company.
  3. I’m ready for this! Maybe a little nervous, but still … I’m looking forward to some of the exciting things coming up in my life (starting with my daughter’s wedding in June).

So what’s not to love?

I rated my departure an eleven, but that doesn’t necessarily make it easy. I have learned so much here. It was LunaMetrics (and specifically, our first office manager) who taught me how to let go and not try to control. It was LunaMetrics (and specifically, our executive coach) who taught me how to do employee development and also how gratifying that work can be. It was LunaMetrics that made me a rarity among my cohort – my kids call *me* and ask technical questions. (“Mom, the wedding website is broken. Did we lose all the items in the registry?”)

I will miss so many things. The wonderful team I helped create. Our awesome culture. Slack. Milkshake Happy Hours. LunaLympics. Lunchalytics. LunaVersity. Working with Google (and especially, our awesome channel rep, Izzy). Murals on all the walls. Meeting-while-walking. An accounting department where everyone counts. Scavenger hunts. Exceeding budgeted revenue yet again. A sales department where everyone breaks arms and legs as often as I do.

For years I have said, “Create a workplace that people will love”. It’s no surprise that I, too, love LunaMetrics, and am going to miss it terribly. I can’t wait to watch the next season of The LunaMetrics Story.

To our team, to our customers, to Google, and even to our competitors: thank you. May your data be unbroken, and your charts forever be up and to the right.

Editor’s note: This is Robbin’s final blog post on the LunaMetrics blog during her tenure at LunaMetrics, which has included roles as founder, owner, CEO, and president. Since she founded the company in 2004, Robbin has written over 375 blog posts between 2005-2018. Read more about her time at LunaMetrics, the acquisition, and more in her recent interview.

Our founder, Robbin Steif, started LunaMetrics in 2004. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a Diamond Award for business leadership. In 2017, Robbin sold her company to HS2 Solutions and has since retired from LunaMetrics.

  • Now that’s a sign off: “May your data be unbroken, and your charts forever be up and to the right.”

    • Robbin Steif

      Sounds like Star Trek, no?

  • Congratulations Robbin! So wonderful to hear that your departure was a positive one, though I know exactly what you mean about it still being hard. Wish you and LunaMetrics all the very best for the future.

    • Robbin Steif

      Thank you for your “help”. It’s *hard* to write a final post! Good luck with your new company.

  • Amylyn

    Congratulations Robbin and many blessings on al your future endeavors.

  • Joe Goehring

    Congratulations on a job well done, Robbin. I’m proud to have been a part of this truly remarkable journey for more than a decade. I’ve enjoyed watching you build a talented, energetic, and passionate team who continue to raise the bar for training and consulting in the industry.

  • E_3

    Best of luck to you in the future and many, many thanks. I had the pleasure of attending a LunaMetrics training many, many years ago and that foundation continues to serve me well!

  • Christine Sooklal

    Best wishes to you! I participated in a training workshop hosted by LunaMetrics several years ago and have been a fan ever since.

  • Phil Duncan

    I couldn’t have done it without your regEx tuition! Very best of luck with your future endeavours!

  • Will miss you. But anyways wish you a great life ahead robbin.

  • Eva Woo

    awww what a nice send off. Good luck Robbin. May our paths meet again!

  • This is sad news. Anyway do what other thing you would love to do.
    If it possible please keep sharing here!

  • Congratulations Robbin and many blessings on al your future endeavors.

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