Amanda Schroeder

Amanda Schroeder is a Senior Consultant and comes from the marketing industry where she found a need for accurate, insightful data that could aid in making results-driven decisions. Amanda’s passion for building solid measurement strategies and connecting all the pieces of integrated digital and traditional marketing campaigns has led her to her current role at LunaMetrics.

What Is gtag.js with Google Analytics and Do I Need It?

December 12, 2017

If you have attempted to add Google Analytics tracking code to a website recently, you may have noticed something new – a completely different Google Analytics snippet that looks like the code snippet above. There has been some confusion around what exactly this ‘gtag’ snippet is for. This article should help clear things up and […]

Google Analytics for Firebase: A Reporting Introduction

October 12, 2017


As a mobile development platform, the Firebase SDK provides a lot of exciting opportunities for marketers, such as integrations with advertising tools like AdWords and AdMob, app personalization and cloud messaging, for example. However, it would certainly be helpful to cover the basics first. This post aims to provide a high-level overview of what is […]

Find Internal Links with Campaign Parameters with Screaming Frog

February 10, 2017


Campaign tracking is a great way to keep track of how much traffic you are sending to your website from external sources (Facebook posts, referral sites, etc.). With Campaign tracking, we append a few query parameters to URLs that point to our website. Those parameters tell Google Analytics information about where that link was posted. […]

Getting Started with Firebase Analytics for Apps

October 18, 2016

Getting Started With Firebase Analytics for Mobile Apps

Firebase Analytics is an analytics tool specifically designed for apps. It is part of the larger Firebase SDK, a mobile development platform that helps you use Google services when building iOS and Android apps. There are a variety of other tools built into the Firebase SDK, but for our purposes we are only focused on […]

Google Tag Manager Updates: Workspaces and User Interface

August 29, 2016

Google Tag Manager Workspaces Announced

Some big changes have come to Google Tag Manager – the entire interface just got an overhaul and a much-desired new feature was unveiled today: Workspaces. These changes were announced today on the Google Analytics blog, and signify Google’s continuing investment in growing the functionality of Google Tag Manager. These new changes are specifically targeted […]

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