Andrew Garberson

Andrew Garberson is the Director of the Digital Marketing Strategy department. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.

New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite

June 27, 2018

Google Marketing Platform

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform. The announcement is part of an intentional unification of Google’s analytics and media products in pursuit of an even stronger marketing ecosystem, which reflects Google’s intentions when it announced the GA […]

Launch Experiments Faster With Google Optimize Custom Objectives

October 27, 2017

Google Optimize Custom Objectives

Google Optimize just added a new, highly-requested feature called Custom Objectives that will make creating and launching experiments much easier, capitalizing on existing Analytics implementations and reducing the learning curve for new testers. For those totally new to Google Optimize, we recommend reading this introductory guide. It’s the crash course you’ll need for this new […]

Basic Reporting Automation with Google Analytics

July 29, 2015

I am not a data scientist. I don’t even like statistics. That puts me in the extreme minority at LunaMetrics, a company comprised of people who ruined grade points in undergraduate statistics by setting test curves beyond the reach of their mere mortal peers. That’s why I like Google Analytics. I don’t need to understand […]

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