Becky West

Becky is a Data Scientist at LunaMetrics. She started deriving equations and building calculators in high school and ended up with a Masters in math from Georgia Tech. Her experience in data analysis and reporting has given her a great appreciation for data-driven decision making. Becky enjoys swimming, working on puzzles, and spending time with her husband Jonathan.

Replicating the Google Analytics All Pages Report in BigQuery

June 1, 2018

While BigQuery is often the perfect tool for doing data science and machine learning with your Google Analytics data, it can sometimes be frustrating to query basic web analytics metrics. In this post, I’ll walk through calculating some fundamental metrics at the page level by replicating the All Pages report for the Google Merchandise Store […]

Google Analytics Checkup with R and Management API

March 8, 2018

Using the combined power of R and the Google Analytics Management API, we can efficiently and programmatically check that our accounts are functioning properly. In the past, we’ve talked about using R (a statistical programming language) to help you download and analyze your Google Analytics data. This tool can also help you monitor the quality […]

Supplement Your Google Analytics Data in Data Studio

November 9, 2017

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Data Studio is a free reporting tool put out by Google that greatly expands the features of custom reports and dashboards in Google Analytics. In addition to expanded visualization and layout options, it is possible to bring in other data sources to your Data Studio reports. Currently, different data sources can be shown side by […]

Connect Google Analytics Data To Your Tools via BigQuery

July 26, 2017

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One of the huge advantages of Google Analytics 360 is the connect that pipes Google Analytics data directly into Google BigQuery. If you are a GA360 customer and you current create reports outside of the Google Analytics interface, in some other platform or tool, consider pulling data out of Google BigQuery rather than using the […]

Enhanced Goal Tracking with Google BigQuery

May 30, 2017

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The Google Analytics interface provides many ways of analyzing your goal conversions, including goal set tabs, funnel visualizations, and goal flow reports. The Analytics 360 Suite also provides custom funnels that allow you to create retroactive funnels based on advanced criteria. However, the BigQuery integration with Google Analytics allows users to deal with even more […]

How to Integrate Monetate with Google Analytics

November 3, 2016

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In today’s online world, data is king. You likely have many different services running on your website with different reporting tools for each one. Tying this data together, although sometimes difficult and time consuming, can yield more nuanced and high level insights than any single reporting tool in isolation. In this post, we will show […]

Tealium or Google Tag Manager? Weighing Your Options

August 24, 2016

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Choosing the right tag management system for your organization can make or break the analytics at your company. Before making that decision, make sure you understand what is important to your company and how each tool will handle your needs. Is Google Analytics your main priority, or do you have a wide variety of tools […]

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