Brittany Baeslack

Brittany is a former LunaMetrician and contributor to our blog.

Google AdWords Even Ad Rotation Update: Take 3

October 8, 2012

Have you heard the good news?  If not, here it is – Google has, once again, updated its ad rotation options.  If you’ve checked out our previous posts on the issue, you know that on the fateful day of April 30, Google announced they would be making some drastic updates to the even ad rotation settings.  This […]

Google AdWords Seller Ratings Update

September 11, 2012

You are probably familiar with Google AdWords Seller Ratings, an ad extension that shows star ratings for advertisers who have provided their customers with a positive experience.  These ad extensions can show up in the top positions, or along the side of the SERP:

Four PPC Advertising Myths

August 16, 2012

  When it comes to Paid Search, advertisers often believe things that aren’t actually true.  Don’t worry, we’re here to make sure you are able to identify myth from fact.  Below are four myths that PPC advertisers often believe to be true. 1. I don’t sell anything so I don’t have a conversion point, or […]

What to Test When Testing PPC Ad Copy

July 23, 2012

You may have seen our post in June regarding ad copy testing for beginners. Now that you know how to run an ad copy test, this post will outline a few additional (and some less common things) to test in your ad copy. There are, of course, the conventional points that advertisers will commonly test, […]

Google AdWords Even Ad Rotation Update

June 14, 2012

The majority of PPC advertisers have heard all about Google’s update to the AdWords ad rotation settings that was announced on April 30th and the tidal wave of opinions and backlash that followed.  The social space was abuzz with posts and status updates from advertisers voicing their disapproval for the update, and many advertisers signed […]

Four Essential Rules to PPC Remarketing

May 14, 2012

This post was originally published on the Trada blog, and has been updated to reflect recent changes to Google AdWords. If you work in Paid Search, you know that the term “Remarketing” (often referred to as “Retargeting”) is all the rage right now.  What often happens when buzz-words take wind, however, is misuse by marketers. […]

The End of the Google AdWords Even Rotation Ad Setting

May 3, 2012

This week, Google made the announcement that it would be making “changes” to the campaign level ad rotation settings, an announcement that was far from well-received.  We’re all familiar with the three campaign ad rotation options: Optimize for Clicks, Optimize for Conversions, and Rotate Evenly.  The “Rotate Evenly” option, my personal favorite, ensured ads within […]

Google AdWords Automated Rules: Three Valuable Uses

April 17, 2012

Cutting down on the time required to manage PPC accounts is a great thing, especially when you manage multiple accounts. One awesome tool that many advertisers overlook is the quick and easy Automated Rules tool in Google AdWords.   Automated Rules are available to all AdWords advertisers, and are extremely useful at automatically making changes […]

3 Reasons You Should be Using Broad Match Keywords

March 13, 2012

It’s a common misconception that using broad match keywords in PPC campaigns will always result in out of control spend and loads of unqualified traffic; when used correctly, however, broad match keywords can be some of the most successful keywords in an account.  Deciding if broad match keywords are right for your account?  Here are […]

How to Prepare your AdWords Account for Enhanced Sitelinks

February 16, 2012

On Tuesday, Google made the announcement that they would be making yet another update to their AdWords sitelinks format, and it looks like a great one to me – Happy Valentine’s Day to advertisers! The new format is called Enhanced Sitelinks, and in a nutshell, it allows advertisers to not only show additional links to […]

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