Christina Keffer

Christina is a former LunaMetrician and contributor to our blog.

Top 5 Keyword Choice Factors

August 23, 2012

Keyword Choice!!! (followed by dramatic music) Choosing keywords at the beginning of an SEO campaign is freaking terrifying. The keywords that you choose at the beginning and spend tons of time and energy ranking for had better deliver the kind of qualified traffic you need on the landing pages of your choice — or else. […]

Blogging Problems!

June 7, 2012

Contrary to popular belief, LunaMetrics is not usually in the business of sending referral traffic to generic Viagra sites. However, due to some issues with our host, recently, we have been! We consider this a big problem, and not just because they’re not paying for the traffic. We think we’ve kicked the bug, but if […]

Google Analytics Keyword Not Provided

October 20, 2011

Keyword (Not Provided) In GA Keywords Report You may or may not have noticed something fishy in your Google Analytics Keywords report recently. If you haven’t noticed, go into Google Analytics and do the following: Use the Non-Paid Search Traffic Advanced Segment Change the Date Range to 10/17 – 10-19 Go to Traffic Sources > […]

The 30,000 Foot View and Success Metrics

March 8, 2011

One of the most challenging aspects of being a consultant is being able to convey your progress to your clients (and occasionally, boss) in an easily-digestible, understandable manner. This usually involves paring down reports to their barest essentials — stripping away the extraneous in order to reach a core of actual insightful data. It involves […]

The Great Anchor Text Debate

January 13, 2011

Opinions are like…well we all know what they’re like. Everyone has one. Here is my opinion about the link anchor text debate that has been going on since Pubcon ’10. (At least that’s when the debate popped up on my radar. Apparently Greg Boser’s been talking about this since 2009) In one corner of the […]

When Website Usability Loses You Money

January 11, 2011

The other day, I was hunting on the internet for lunch and I stumbled onto a restaurant I hadn’t ordered from in a long time. It turns out that they had added an “order online option” which automatically gave them the edge on all the other Pizza mongers in Pittsburgh (with the exception of Dominos, […]

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