Dan Wilkerson

Dan Wilkerson is a Software Engineer at LunaMetrics. Though really a Palmyra, PA expat, Dan insists he's a "non-native" 'Burgher. Approaching social early, then marketing, exigencies of native targeting soon entangled him in numbers. Dan is happy to have ended up living in Pittsburgh and (accidentally) as a self-taught and avid programmer.

Tracking Single Page Applications with Google Analytics

March 30, 2018

single page applications google analytics

Google Analytics and Google Tag Manager (GTM), though designed with traditional round-trip-based websites and web applications in mind, can be configured to work properly with single page applications (or SPAs). Common technical issues encountered when tracking SPAs with these tools are: Only the first page is tracked Page paths do not include fragment data (e.g. […]

Google Analytics Performance Tuning: “True” Direct

December 4, 2017

Howdy y’all; me here again to talk to you about “Direct” traffic. A few quick bullet points: Direct or (direct) / (none) traffic isn’t “bookmark” traffic, it’s traffic whose source we cannot identify. Many sessions that are actually Direct are re-labeled to the user’s previous session referring information instead. … except in the Multichannel Funnel […]

Tracking Inbound Campaigns in Google Analytics

September 19, 2017

Campaigns in Google Analytics

Understanding how users get to your website can help with everything from marketing strategy, advertising budgeting, and even content production. It’s also one of the most popular reasons to use Google Analytics. There are certain things that you get out of the box with a Google Analytics implementation, like what pages are viewed or how […]

Track Angular Exceptions Automagically In Google Analytics

September 1, 2016

track angular exceptions in google analytics

We use AngularJS at LunaMetrics as part of the stack for our internal toolset. One of the things we wanted to do early on was track exceptions thrown in the application with Google Analytics, something I’ve always advocated for. The project I contribute to, Angulartics, DOES support error tracking, but it’s up to you to […]

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