Dan Wilkerson

Dan Wilkerson is a Software Engineer at LunaMetrics. Though really a Palmyra, PA expat, Dan insists he's a "non-native" 'Burgher. Approaching social early, then marketing, exigencies of native targeting soon entangled him in numbers. Dan is happy to have ended up living in Pittsburgh and (accidentally) as a self-taught and avid programmer.

Tracking Inbound Campaigns in Google Analytics

September 19, 2017

Campaigns in Google Analytics

Understanding how users get to your website can help with everything from marketing strategy, advertising budgeting, and even content production. It’s also one of the most popular reasons to use Google Analytics. There are certain things that you get out of the box with a Google Analytics implementation, like what pages are viewed or how […]

Track Angular Exceptions Automagically In Google Analytics

September 1, 2016

track angular exceptions in google analytics

We use AngularJS at LunaMetrics as part of the stack for our internal toolset. One of the things we wanted to do early on was track exceptions thrown in the application with Google Analytics, something I’ve always advocated for. The project I contribute to, Angulartics, DOES support error tracking, but it’s up to you to […]

Increase Your Google Analytics Page Speed Hit Limit

July 28, 2016

increase-your-ga-page-speed-limit

It’s not much of a secret that slow-loading pages on your site decrease the chances of a visit converting. Walmart, Google, and others have released data that point to real-world impacts from sluggish page load times. Enter the Page Timings report in Google Analytics – chock-a-bloc full of actionable metrics. You can see exactly which […]

Extending Google Analytics with Programmatic Data Import

June 15, 2016

There are lots of external data sources with juicy information you might like to see modeled in Google Analytics. Maybe you’ve got cost data from non-Google ad networks you’d like to see accounted for in your reports. Maybe you have data from a CRM that you want to use to enhance your Google Analytics reporting. For these and many other cases, Data Import is your huckleberry.

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