Dan Wilkerson

Dan Wilkerson is a former LunaMetrician and contributor to our blog.

Tracking Single Page Applications with Google Analytics

March 30, 2018

single page applications google analytics

Google Analytics and Google Tag Manager (GTM), though designed with traditional round-trip-based websites and web applications in mind, can be configured to work properly with single page applications (or SPAs). Common technical issues encountered when tracking SPAs with these tools are: Only the first page is tracked Page paths do not include fragment data (e.g. […]

Google Analytics Performance Tuning: “True” Direct

December 4, 2017

Howdy y’all; me here again to talk to you about “Direct” traffic. A few quick bullet points: Direct or (direct) / (none) traffic isn’t “bookmark” traffic, it’s traffic whose source we cannot identify. Many sessions that are actually Direct are re-labeled to the user’s previous session referring information instead. … except in the Multichannel Funnel […]

Tracking Inbound Campaigns in Google Analytics

September 19, 2017

Campaigns in Google Analytics

Understanding how users get to your website can help with everything from marketing strategy, advertising budgeting, and even content production. It’s also one of the most popular reasons to use Google Analytics. There are certain things that you get out of the box with a Google Analytics implementation, like what pages are viewed or how […]

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